The Beastlings are here! If you want to be cool, come to Konzum, and collect pictures for your album! Welcome to the world of Beastlings - protected animals that were the heroes of Konzum's new loyalty program.
ZOO agency had the opportunity to create a campaign that brought Beastlings to life in the hearts and minds of many. We created a special song that became the anthem of the program. In addition to the song, we created a TV spot and video presentations for each of the Beastlings.
One of the most interesting parts of the campaign was the use of augmented reality (AR) technology, which we used to literally bring the Beastlings to life in front of our customers' eyes. Through an application that we designed and developed in collaboration with our partner company Art Division, Konzum customers were able to experience an interactive experience, where the Beastlings became part of their everyday life. You can try it out for yourself. Just open the photo app on your phone, scan some of the QR codes, turn on augmented reality and enjoy playing with the Beastlings!
