On the eve of the main sporting event of the year, the European Football Championship 2024, Konzum, the proud sponsor of the Croatian national football team, offers great entertainment for kids (and big football enthusiasts) on the theme of the most important of the least important things. The program, which we can describe as a 'loyalty program', works very simply: a purchase of a certain amount brings football player cards with which to fill an album that you can only buy in Konzum.
Luka Modrić, the captain of our national team, was chosen as the main face of the campaign, and our task was to shape communication. As part of the complete campaign, we recorded several TV spots and videos for digital channels and created print, OOH and POS materials.
Check out the campaign. And Luka.
