Audi

Audi is the best seller in the premium car segment for the 13th year in a row, and premium content is an important part of the communication strategy. Excellence and progress are the main values ​​of the Audi brand. That's why for this digital content campaign we decided to associate the Audi brand with three Michelin-awarded chefs who share the same values ​​as Audi.

For this type of storytelling, the most suitable format is video, so we chose YouTube as the primary channel with the support of larger portals, where the video was embedded as content in the gastro sections. 

Audi is a premium brand and requires top-quality video production, which is entirely done in Croatia according to the highest Audi standards.

Each video was a personal story of each of the chefs, in which we included one exclusive recipe and one model from Audi's range. Although we did not place special emphasis on it, on the brand's website, we also enabled our customers to download recipes.

The series has 995.699 views, 684.589 unique views, and the completion rate is as high as 34.05%. Media announcements on the portals achieved over 78,000 page views, with an average stay of 1:44 minutes.