{"id":966,"date":"2021-04-19T17:06:42","date_gmt":"2021-04-19T17:06:42","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=966"},"modified":"2024-05-17T14:53:07","modified_gmt":"2024-05-17T14:53:07","slug":"konzum-jedna-manje","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/konzum-jedna-manje\/","title":{"rendered":"One less"},"content":{"rendered":"<p>A second has passed. And while you were reading the previous sentence, which took you that one second, 160,000 plastic bags were used in the world. Plastic bag pollution is too great. Forests and seas are full of plastic and microplastics. Although recycling is becoming more and more common in our country, the sea of plastic is becoming more and more vast and increasingly threatening. Every time you use a plastic bag, you are contributing to the plastic pollution of our planet. But what if we started with ourselves and tried to reverse the process? If each of us used only one less plastic bag every day, imagine the change we could make.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where do lost bags go?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"One less\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kVfea1t6F-0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Konzum is always looking to be part of the solution to problems in the community in which it operates. That's why they launched the #oneless campaign, which aims to reduce the use of plastic bags and clean up forests and natural areas polluted with plastic waste. To this end, Konzum organized an action to sell an ecological reusable shopping bag. ZOO was responsible for creating image and sales communication and materials for the digital campaign on this project. We shot the frames for the TV spot following the path of an ordinary plastic bag through the most beautiful parts of our nature.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reusable shopping bags protect the Earth<\/strong><\/h2>\n\n\n\n<p>In order to further motivate customers to use this bag instead of plastic bags, Konzum has decided to donate one kuna from the sale of each bag for cleaning the environment, and the customer also receives one kuna every time they bring their reusable bag to Konzum.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"707\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/PLASTIC-FREE-oglas-za-nas-web_bez-cijene.jpg\" alt=\"\" class=\"wp-image-991\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/PLASTIC-FREE-oglas-za-nas-web_bez-cijene.jpg 530w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/PLASTIC-FREE-oglas-za-nas-web_bez-cijene-225x300.jpg 225w\" sizes=\"auto, (max-width: 530px) 100vw, 530px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does the forest tell us?<\/strong><\/h2>\n\n\n\n<p>To convey the campaign's messages to Konzum customers in a plastic way (pun intended), we installed an installation entitled \"Messages from the Forest\" in Super Konzum on Radni\u010dka.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Messages from the Forest\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6bFcQ8mmXoE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In the creation of the TV spot, the following participated:<\/p>\n\n\n\n<p>Director: Marin Ostoji\u0107 \/ Mario Topi\u0107<br>Director of photography: Mario Topi\u0107<br>Assistant Director: Marko \u0160prajc<br>Producer: Nerma Mehad\u017ei\u0107 (\u0160venk)<br>Editor: Sara Gregori\u0107<br>Set Design: Tajana \u010cani\u0107, Marija \u0106oso, Bo\u0161ka Bahtijarevi\u0107<br>Locations: Ivan Karabelj, Kre\u0161imir Saili<br>Colorist: Tomislav Stojanovi\u0107<br>Sound: Josip Beri\u0107 (Studio 45)<br>Narration: Sini\u0161a Popovi\u0107<\/p>","protected":false},"featured_media":1885,"template":"","tags":[19],"portfolio_kategorija":[4,9,5,3],"class_list":["post-966","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-izlog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":25,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/966\/revisions"}],"predecessor-version":[{"id":995,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/966\/revisions\/995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/1885"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=966"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=966"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}