{"id":941,"date":"2020-09-28T19:43:49","date_gmt":"2020-09-28T19:43:49","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=941"},"modified":"2021-04-15T13:24:09","modified_gmt":"2021-04-15T13:24:09","slug":"uniqa-vasa-veza-do-najboljih-lijecnika","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/uniqa-vasa-veza-do-najboljih-lijecnika\/","title":{"rendered":"Va\u0161a veza do najboljih lije\u010dnika"},"content":{"rendered":"<p>Ako nas je Covid-19 pandemija ne\u010demu nau\u010dila, to je da brigu o vlastitom zdravlju ne trebamo prepu\u0161tati slu\u010dajnosti. UNIQA dodatno zdravstveno osiguranje izvrstan je osigurateljni proizvod koji nam omogu\u0107uje brigu o zdravlju na jednostavniji i kvalitetniji na\u010din. Kao nadopuna obveznom zdravstvenom osiguranju, jam\u010di nam vi\u0161u razinu zdravstvene skrbi: lije\u010dnike po izboru i preglede ugovorene putem slu\u017ebe MedUNIQA, bez gu\u017evi i \u010dekanja.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Va\u0161a veza do najboljeg lije\u010dnika - Dr. Nik\u0161a &amp; Nik\u0161a Drinkovi\u0107\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KrC4rq04wu0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategija inside-out<\/strong><\/h2>\n\n\n\n<p>Umjesto da u prvi plan stavimo spomenute benefite UNIQA dodatnog zdravstvenog osiguranja, primijenili smo ne\u0161to druga\u010diju, efikasniju komunikacijsku strategiju. U prvi plan smo stavili vrhunske lije\u010dnike do kojih je, naravno, mogu\u0107e do\u0107i brzo i bez \u010dekanja, uz pomo\u0107 UNIQA dodotanog zdravstvenog osiguranja. Glavni akteri na\u0161e kampanje bili su pravi lije\u010dnici koji su svojim radom i rezultatima ve\u0107 stekli ugled me\u0111u pacijentima. Dr. Nik\u0161a Drinkovi\u0107 i Dr. Nik\u0161a Drinkovi\u0107 Junior su otac i sin koji kardiologiju imaju u malom prstu. Zahvaljuju\u0107i znanstvenom radu, stru\u010dnosti i predanosti svome poslu smatraju ih za jedne od najboljih kardiologa kod nas. Prof. dr. sc. Iva Dekaris izvrsna je oftalmologinja specijalizirana za kirurgiju prednjeg dijela oka. Kroz karijeru je uspje\u0161no izvela preko 20.000 operacija te se profilirala kao jedna od najboljih u svome poslu.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Egzekucija - kratko, slatko i jasno<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Va\u0161a veza do najboljeg lije\u010dnika - Prof. dr. sc. Iva Dekaris\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/g1T6cUaRDaY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Kampanja je bila ve\u0107im dijelom digitalna uz podr\u0161ku OOH kanala. Digitalni dio kampanje bazirao se na videima u razli\u010ditim formatima, od osnovnih spotova u kojima predstavljamo lije\u010dnike, preko formata za dru\u0161tvene mre\u017ee te Q&amp;A videa u kojima smo ponudili dublji pogled u svakodnevni rad i razmi\u0161ljanja na\u0161ih lije\u010dnika. Zahvaljuju\u0107i velikom ugledu koji odabrani lije\u010dnici u\u017eivaju unutar populacije, uspjeli smo prikazati UNIQA dodatno zdravstveno osiguranje na topao i ljudski na\u010din. Potencijalnim pacijentima pru\u017eili smo priliku da upoznaju svoje budu\u0107e lije\u010dnike te smo ih na taj na\u010din potaknuli da ugovore uslugu dodatnog zdravstvenog osiguranja.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"591\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/Uniqa-DZO-za-ZOO.png\" alt=\"\" class=\"wp-image-942\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/Uniqa-DZO-za-ZOO.png 811w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/Uniqa-DZO-za-ZOO-300x219.png 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/Uniqa-DZO-za-ZOO-768x560.png 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"UNIQA - Q&amp;A s prof. dr.sc. Ivom Dekaris, Klinika Svjetlost\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/olIw20EzeS0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"UNIQA - Q&amp;A s dr. Nik\u0161om Drinkovi\u0107 Jr. , Poliklinika Nik\u0161a Drinkovi\u0107\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P0RThC8k-WU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>U realizaciji kampanje pomogli su nam\u2026<br>Redateljica: Dalija Dozet<br>DoP: Mario Topi\u0107<br>Producent: Antun Bahat, Livada<br>Kolorist: Branko Linta<br>Scenograf: Dubravko Djuran<br>Kostimografkinja: Ines Zrnc Gregorina<br>Monta\u017eer: Luka Toki\u0107, Livada<br>Glazba: Shutterstock<br>Voice over: Jelena Martinovi\u0107 \/ Toni Ostoji\u0107<\/p>","protected":false},"featured_media":962,"template":"","tags":[],"portfolio_kategorija":[6,4,10],"class_list":["post-941","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":16,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/941\/revisions"}],"predecessor-version":[{"id":965,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/941\/revisions\/965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/962"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=941"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=941"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}