{"id":903,"date":"2021-03-24T21:07:13","date_gmt":"2021-03-24T21:07:13","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=903"},"modified":"2021-10-05T20:10:16","modified_gmt":"2021-10-05T20:10:16","slug":"konzum-voce-i-povrce-me-pokrece","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/konzum-voce-i-povrce-me-pokrece\/","title":{"rendered":"Fruits and vegetables keep us going"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Challenge<\/strong><\/h2>\n\n\n\n<p>Vo\u0107e i povr\u0107e \u010dini bitan dio ponude Konzuma. Kao vode\u0107i trgova\u010dki lanac, Konzum ima odgovornost utjecati na prehrambene navike svojih kupaca, ne zaboravljaju\u0107i pritom ni one najmla\u0111e prema kojima bismo svi skupa trebali biti najodgovorniji. Zato je kampanja imala dva cilja. Prvi je bio predstaviti ponudu vo\u0107a i povr\u0107a u Konzumu te sukladno utjecati na pove\u0107anje prometa, a drugi je bio educirati o va\u017enosti konzumacije vo\u0107a i povr\u0107a.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vo\u0107e i povr\u0107e nas pokre\u0107e\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WAF4zEAsLo8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tko ho\u0107e povr\u0107e i vo\u0107e?<\/strong><\/h2>\n\n\n\n<p>Pa \u010dini se ne ba\u0161 puno nas. Primjerice za vo\u0107e na\u0161i sugra\u0111ani izdvajaju tek 1,4% vi\u0161e nego za \u0161e\u0107er, \u010dokoladu i ostale slatki\u0161e. Ali zato mesa i mesnih proizvoda kod nas nikad ne fali jer na meso ide \u010dak 31,4% mjese\u010dnog bud\u017eeta za prehranu. S druge strane vo\u0107e i povr\u0107e (znanstveno dokazano!) sadr\u017ei vitamine i minerale koji pokre\u0107u na\u0161 metabolizam, \u010dine nas veselijima, sna\u017enijima, pametnijima, energi\u010dnijima. Ukratko - uz vo\u0107e i povr\u0107e se \u017eivi bolje.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ideja<\/h2>\n\n\n\n<p>Vo\u0107e i povr\u0107e nas pokre\u0107e. Daje nam energiju i vitamine da \u017eivimo i osje\u0107amo se bolje. Ovu smo energi\u010dnu poruku preto\u010dili u energi\u010dan spot i jo\u0161 energi\u010dnije vizuale kojima smo napunili sve kanale koje koristi na\u0161a ciljna skupina. Bilo nas je na televiziji, radiju, portalima, megaboardima i dru\u0161tvenim mre\u017eama, a kreirali smo i posebnu digitalnu kampanju samo za na\u0161e najmla\u0111e. Jer, kako rekosmo ranije, prema njima bismo svi skupa trebali biti najodgovorniji.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"640\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/03\/VOCE-i-POVRCE-nas-pokrece-KV-final_A-copy.jpeg\" alt=\"\" class=\"wp-image-922\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/03\/VOCE-i-POVRCE-nas-pokrece-KV-final_A-copy.jpeg 452w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/03\/VOCE-i-POVRCE-nas-pokrece-KV-final_A-copy-212x300.jpeg 212w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/03\/BICIKL-SLOZENI-PEDALE-STICKER-SREDENI.gif\" alt=\"\" class=\"wp-image-923\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/03\/BILDER-SLOZENI-GIF-SREDENI.gif\" alt=\"\" class=\"wp-image-926\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/03\/MRKVA-SLOZENA-SPORIJA-SREDENA.gif\" alt=\"\" class=\"wp-image-927\"\/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"591\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/MOCKUP-BB-KONZUM-VIP.png\" alt=\"\" class=\"wp-image-931\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/MOCKUP-BB-KONZUM-VIP.png 811w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/MOCKUP-BB-KONZUM-VIP-300x219.png 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/MOCKUP-BB-KONZUM-VIP-768x560.png 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/LANDING-PAGE-VOCI-I-POVRCE-MOCKUP-312x1024.jpg\" alt=\"\" class=\"wp-image-932\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/LANDING-PAGE-VOCI-I-POVRCE-MOCKUP-312x1024.jpg 312w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/LANDING-PAGE-VOCI-I-POVRCE-MOCKUP-768x2517.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2021\/04\/LANDING-PAGE-VOCI-I-POVRCE-MOCKUP-scaled.jpg 781w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/figure><\/div>","protected":false},"featured_media":904,"template":"","tags":[],"portfolio_kategorija":[6,4,10,17,9,5,3],"class_list":["post-903","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":20,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/903\/revisions"}],"predecessor-version":[{"id":935,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/903\/revisions\/935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/904"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=903"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=903"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}