{"id":750,"date":"2020-10-15T13:07:43","date_gmt":"2020-10-15T13:07:43","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=750"},"modified":"2020-11-23T15:38:36","modified_gmt":"2020-11-23T15:38:36","slug":"konzum-zumici","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/konzum-zumici\/","title":{"rendered":"Zumi\u0107i"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ukoliko imate klince (ili ne\u0107ake, kum\u010dad, susjede ili klince od prijatelja) ovu kampanju niste mogli propustiti! Zumi\u0107i ludnica zaokupila je, bar prema komentarima na dru\u0161tvenim mre\u017eama, i staro i mlado. Zaokru\u017eena kampanja koju smo osmislili i producirali s partnerima uklju\u010duje cijeli spektar komunikacijskih materijala: od samih likova, njihovih imena i karaktera, preko pjesme i TV spotova, OOH, POS-a i digitala.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Konzum - Zumi\u0107i\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/whWlxt7Xpsg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Osim \u0161to je ovu kampanju bilo zaista gu\u0161t raditi zbog toga \u0161to je ludo zzzzzzabavna, srce nam grije i zbog svoje edukacijske vrijednosti. Pa samo da vas jo\u0161 jednom podsjetimo kako su p\u010dele neizmjerno va\u017ene za na\u0161 okoli\u0161 i \u017eivot. Bez njih, nema ni mrkvice ni paprike ni pommesa koji jedete petkom za gablec. Zato \u010duvajmo okoli\u0161 i \u010duvajmo p\u010delice!<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Konzum - Zumi\u0107i - Bubamara To\u010dkica\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LxDx1-EHk10?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rezultati<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160to re\u0107i o rezultatima? Za po\u010detak, jo\u0161 ih zbrajamo, zajedno s na\u0161im zadovoljnim klijentima. TV spotovi su do\u017eivjeli milijune (mahom ogranskih) pregleda na YouTubeu. Albumi su se prodavali na veliko. Zumi\u0107i su rasprodani, a na kraju ih je ponesalo pa je Konzum u prodaju stavio i nove likove.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Konzum - Zumi\u0107i - Slatka Zlatka i Zgodni Zvone\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Hc0Z8jnTYlA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanja je izazvala jako puno user generated contenta. Mali vlogeri objeru\u010dke su prihvatili Zumi\u0107e koji su bili predmet njihovih igrokaza i pri\u010da, a ekipa na Tik-Toku je otka\u010dila na zum-zum ples. Rezultati su svakako prema\u0161ili planove, ali i najoptimisti\u010dnija o\u010dekivanja. Zato \u0107emo \u010dim uhvatimo malo daha od lijepih vijesti, napraviti opse\u017enu analizu cijelog projekta s preciznim rezultatima. Stay tuned!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zumi\u0107i koji su zaslu\u017eni za Zumi\u0107e<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Klijent: Dunja Deli\u0107, Mia Kroflin \/ Konzum<br>3D animacije i character design: Boris Goreta<br>Redatelj: \u0110or\u0111e Jovanovi\u0107<br>DOP: Damjan Radovanovi\u0107&nbsp;<br>Producent: Vedran Stihovi\u0107 \/ VAL Produkcija<br>2D animacije: Domagoj Kobe\u0161\u0107ak \/ Keyline&nbsp;<br>Glazba i dizajn zvuka: Dubravko Robi\u0107 \/ Robson studio&nbsp;<br>Koreografija: Gordan Kri\u017eaj \/ Megablast<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":751,"template":"","tags":[],"portfolio_kategorija":[6,4,10,17,9,8,5],"class_list":["post-750","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":8,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/750\/revisions"}],"predecessor-version":[{"id":763,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/750\/revisions\/763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/751"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=750"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=750"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}