{"id":497,"date":"2020-10-02T11:32:55","date_gmt":"2020-10-02T11:32:55","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=497"},"modified":"2020-11-23T15:43:55","modified_gmt":"2020-11-23T15:43:55","slug":"konzum-gelatissimo-izazov","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/konzum-gelatissimo-izazov\/","title":{"rendered":"Gelatissimo izazov"},"content":{"rendered":"<p>U \u017eivotu agencijskih kreativaca najljep\u0161i su oni trenuci kada se radi na kampanji za sladoled. Kampanje za kategoriju hrane su tako\u0111er i vi\u0161e nego dobrodo\u0161le, ali kampanje za sladolede ipak imaju posebnu \u010dar. Kampanje za pivo su isto tako su superfora, ali nikako ih ne bi trebalo kombinirati s kampanjama za sladoled. Da ne obja\u0161njavamo sad za\u0161to.<\/p>\n\n\n\n<p>Mi smo bili pametni i sladoled nismo pomije\u0161ali s pivom, ve\u0107 smo se onako strejterski dr\u017eali sladoleda. Predstavljamo vam Gelatissimo izazov - kampanju za fenomenalne Gelatissimo sladolede koji se mogu kupiti ekskluzivno u Konzumu. Glavni likovi kampanje su Buco i Lepi koji su spremni odgovoriti na razne vrste izazova, sve kako bi dobili svoj omiljeni okus Gelatissimo sladoleda.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Konzum - Gelatissimo izazov - Utrka\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GE6D4Zr_iT0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Kampanja je inspirirana popularnim internetskim izazovima, a razmazali smo je, kao sladoled oko usta, po brojnim komunikacijskim kanalima - 360\u00b0 \u0161tono bi se reklo vrlim marketin\u0161kim metajezikom. Za sve dobre ljude kojima jezik ipak prvenstveno slu\u017ei za lizanje (Gelatissimo) sladoleda, samo da spomenemo da Gelatissimo dolazi u \u010dak 29 razli\u010ditih okusa i pakiranja, od \u0161tapi\u0107a i korneta do obiteljskih pakiranja (koja se samo tako zovu, a zapravo su samo za tebe).<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Konzum - Gelatissimo izazov - Skok\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MAeIIliQz-M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A za one koji uz sladoled vole \u010ditati odjavne \u0161pice spomenut \u0107emo da je TV spotove re\u017eirao DjoloDjolo (\u0110or\u0111e Jovanovi\u0107), fotografijom je dirigirao Sven Pepeonik, producirao \u0160venk, a fotografirao Sr\u0111an Vukovi\u0107.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Konzum - Gelatissimo izazov - Kupovina\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tHw7ZHET2fI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Radijski spotovi<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/gelatissimo_reper-amater.mp3\"><\/audio><\/figure>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/gelatissimo_rostilj-majstor.mp3\"><\/audio><\/figure>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/gelatissimo_spikerica.mp3\"><\/audio><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Microsite<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1755\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/509ff9e673eb2828d984dc6471646167.png\" alt=\"\" class=\"wp-image-504\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/509ff9e673eb2828d984dc6471646167.png 600w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/509ff9e673eb2828d984dc6471646167-103x300.png 103w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/509ff9e673eb2828d984dc6471646167-350x1024.png 350w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/509ff9e673eb2828d984dc6471646167-525x1536.png 525w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Izazovi za dru\u0161tvene mre\u017ee<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"821\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/fb19f78afa0cf53dc9a7cc7b99ae4633.png\" alt=\"\" data-id=\"506\" data-full-url=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/fb19f78afa0cf53dc9a7cc7b99ae4633.png\" data-link=\"https:\/\/zooagencija.hr\/?attachment_id=506\" class=\"wp-image-506\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/fb19f78afa0cf53dc9a7cc7b99ae4633.png 499w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/fb19f78afa0cf53dc9a7cc7b99ae4633-182x300.png 182w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"776\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/e47e9d71094a43c0e686448bfec7ba07.png\" alt=\"\" data-id=\"505\" data-full-url=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/e47e9d71094a43c0e686448bfec7ba07.png\" data-link=\"https:\/\/zooagencija.hr\/?attachment_id=505\" class=\"wp-image-505\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/e47e9d71094a43c0e686448bfec7ba07.png 499w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/e47e9d71094a43c0e686448bfec7ba07-193x300.png 193w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure><\/li><\/ul><\/figure>","protected":false},"featured_media":563,"template":"","tags":[],"portfolio_kategorija":[6,4,8,5],"class_list":["post-497","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":15,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/497\/revisions"}],"predecessor-version":[{"id":518,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/497\/revisions\/518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/563"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=497"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=497"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}