{"id":465,"date":"2020-10-02T11:40:33","date_gmt":"2020-10-02T11:40:33","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=465"},"modified":"2022-11-05T22:49:11","modified_gmt":"2022-11-05T22:49:11","slug":"multiplus-kada-treba-platit-tu-je-multiplus","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/multiplus-kada-treba-platit-tu-je-multiplus\/","title":{"rendered":"Kada treba platit tu je Multiplus"},"content":{"rendered":"<p>MulitPlus program je najve\u0107i loyalty program u Hrvatskoj s preko milijun aktivnih \u010dlanova. S ciljem promocije novih pogodnosti u programu i pomla\u0111ivanja ciljne skupine, kreirali smo Plusa\u0161e. Oni su pleme koje voli kupovati, posebno ako se pritom mo\u017ee dobro u\u0161tedjeti. Predstavljaju ih Supermama, Penzi\u0107, Cura i De\u010dko - likovi kojima je u d\u017eepu uvijek sprema MutliPlus kartica ili aplikacija i kojima nije problem zarepati u ritmu tvrdog (t)rapa. TV spot koji je okosnica kampanje re\u017eirao je DjoloDjolo, usnimio Igor Vukovi\u0107, a producirale \u0160venk djevojke.&nbsp;Kampanju s na\u0161im likovima razvili smo za TV, radio, print, OOH, POS te dru\u0161tvene mre\u017ee i ostale digitalne kanale, a ovdje vam predstavljamo tek djeli\u0107 materijala.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MultiPlusCard - Penzi\u0107\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/10l-mpDyMi4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 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