{"id":438,"date":"2021-03-02T11:37:26","date_gmt":"2021-03-02T11:37:26","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=438"},"modified":"2024-03-22T08:48:02","modified_gmt":"2024-03-22T08:48:02","slug":"ledo-price-oko-stola","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/ledo-price-oko-stola\/","title":{"rendered":"Pri\u010de oko stola"},"content":{"rendered":"<p>Oko stola je uvijek zanimljivo. Svekrva ima prigovor na koli\u010dinu soli, \u0161ogorica ima bolji recept, kuha bolje i sve radi bolje, a va\u0161a partnerica ili partner, nakon \u0161to su vam servirali jezikovu juhu, sr\u010du svoju juhu od bundeve i dr\u017ee tihu misu. Ako vam sve ovo zvu\u010di poznato, ne trebate se brinuti. To samo zna\u010di da ste pripadnica ili pripadnik ljudske vrste koja se oko stola veseli, u\u017eiva, ali i vi\u010de, pri\u010da, \u0161uti i jo\u0161 \u010de\u0161\u0107e pre\u0161uti\u2026 Brojne simpati\u010dne i smije\u0161ne situacije koje se doga\u0111aju oko na\u0161ih stolova iskoristili smo kao podlogu za kampanju u kojoj glavnu ulogu igraju Ledo smrznuti proizvodi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kazo re\u017ee mrkvu<\/h3>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ledo - Kazo reze mrkvu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Y2ON3iWbEy8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Kampanje je nastala kao odgovor na prili\u010dno izazovan brief klijenta koji je tra\u017eio da kreiramo komunikacijsku platformu za Ledo smrznute proizvode. U \u017eelji da budemo zanimljvi, relevantni te da na\u0161u publiku zabavimo, ali i da im poka\u017eemo kako i koliko Ledo proizvodi mogu obogatiti njihove dnevne jelovnike, kreirali smo kampanju u kojoj na duhovit na\u010din predstavljamo ono \u0161to na\u0161i protagonisti misle dok u\u017eivaju u ukusnim Ledo proizvodima. U kampanju smo uklju\u010dili \u0161ogoricu Jadranku, svekrvu Vinku, jednog zbunjenog Kazimira, ljutu Maju i druge likove, ali i redatelja Filipa Mojze\u0161a, direktora fotografije Tomislava Sutlara i produkcijsku ku\u0107u \u0160venk koji su nam pomogli da na\u0161e ideje preto\u010dimo u tri zabavna spota koji na duhovit na\u010din predstavljaju Ledo okruglice, mije\u0161ano povr\u0107e i riblje filete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u010cije su bolje<\/h3>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ledo - \u010cije su bolje\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wMsjUZKh59E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Glasove su nam posudili Dra\u017een \u0160ivak, Iva \u0160ulenti\u0107, a svoje umije\u0107e fotografiranja tanjura punih hrane iznajmio nam je Domagoj Kuni\u0107 dok je tanjure ure\u0111ivala i o izgledu hrane se brinula Sabina Pen\u0161ek. Iz svih tih pri\u010da oko stola nastala je serija spotova i vizuala koji predstavljaju novu komunikacijsku platformu za Ledo smrznute proizvode koju je osim Hrvatske otkupila i Bosna i Hercegovina.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tiha misa<\/h3>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ledo - Tiha Misa\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gihM2NPQp0w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Key vizuali<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"849\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/e53e69bd11cc4ad421da25473a920bc1.png\" alt=\"\" class=\"wp-image-442\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/e53e69bd11cc4ad421da25473a920bc1.png 600w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/e53e69bd11cc4ad421da25473a920bc1-212x300.png 212w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"852\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/27472674366d0fe8384a1cd5a921558e.png\" alt=\"\" class=\"wp-image-441\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/27472674366d0fe8384a1cd5a921558e.png 600w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/27472674366d0fe8384a1cd5a921558e-211x300.png 211w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"852\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/179bb1399ce6e2f8348360b9d24edebb.png\" alt=\"\" class=\"wp-image-440\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/179bb1399ce6e2f8348360b9d24edebb.png 600w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/10\/179bb1399ce6e2f8348360b9d24edebb-211x300.png 211w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>","protected":false},"featured_media":556,"template":"","tags":[],"portfolio_kategorija":[4,9,5],"class_list":["post-438","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":11,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/438\/revisions"}],"predecessor-version":[{"id":822,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/438\/revisions\/822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/556"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=438"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=438"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}