{"id":382,"date":"2020-09-28T19:40:06","date_gmt":"2020-09-28T19:40:06","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=382"},"modified":"2020-10-02T12:09:26","modified_gmt":"2020-10-02T12:09:26","slug":"uniqa-na-sto-biste-vi-potrosili-100-000-kn","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/uniqa-na-sto-biste-vi-potrosili-100-000-kn\/","title":{"rendered":"Na \u0161to biste vi potro\u0161ili 100.000 kn?"},"content":{"rendered":"<p>U suradnji s UNIQA osiguranjem ZOO agencija kreirala je jo\u0161 jednu kampanju za jedan od vode\u0107ih osigurateljnih brandova u Hrvatskoj. Tema ove kampanje je velika nagradna igra u kojoj UNIQA osiguranje nagra\u0111uje klijente koji odlu\u010de ugovoriti nove police osiguranja i to sa \u010dak 100.000 kuna i drugim vrijednim nagradama.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A na \u0161to biste vi potro\u0161ili 100.000 kuna?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zjAU4q7DRXo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Koncept kampanje po\u010diva na jednostavnom pitanju \u201cNa \u0161to biste vi potro\u0161ili 100.000 kuna?\u201d. Pitanje provocira odgovore koji su vrlo individualni. Netko bi si priu\u0161tio putovanje oko svijeta, netko bi preuredio stan, a netko bi, poput junaka iz novog spota UNIQA osiguranja, kupio konja. \u017delje, ma kako egzoti\u010dne bile, postaju ostvarive. Samo se treba osigurati u UNIQA osiguranju i zaigrati nagradnu igru u kojoj je mogu\u0107e osvojiti 100.000 kuna i druge vrijedne nagrade. Ovom nagradnom igrom UNIQA se pozicionira kao osiguranje koje ispunjava \u017eelje i koje svojim klijentima uvijek daje vi\u0161e.<\/p>\n\n\n\n<p>Uz TV spot, kao dio kampanje, snimljen je i poseban video za Facebook i YouTube, a kreirana su i OOH rje\u0161enja, display oglasi, tiskani oglasi i landing page nagradne igre.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A na \u0161to biste vi potro\u0161ili 100.000 kn - online video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0vfWtfrSwHQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>U kreaciji kampanje, pored ZOO agencije i tima iz UNIQA osiguranje, sudjelovali su redatelj Sa\u0161o Podgor\u0161ek te direktor fotografije Branko Linta. Na konja je zajahao glavni glumac Matija Ka\u010dan \u010dija je partnerica kobila Aisha odradila cjelodnevno snimanje poput prave profesionalke.<\/p>","protected":false},"featured_media":546,"template":"","tags":[],"portfolio_kategorija":[4,5],"class_list":["post-382","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":4,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/382\/revisions"}],"predecessor-version":[{"id":547,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/382\/revisions\/547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/546"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=382"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=382"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}