{"id":373,"date":"2020-09-28T19:37:42","date_gmt":"2020-09-28T19:37:42","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=373"},"modified":"2024-04-26T13:17:12","modified_gmt":"2024-04-26T13:17:12","slug":"azc-kakav-je-osecaj","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/azc-kakav-je-osecaj\/","title":{"rendered":"Kakav je ose\u0107aj?"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kakav je ose\u0107aj? - Socijalna radnica\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/n-vojnSvxrg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Problematika obiteljskog nasilja vrlo je osjetljiva i kompleksna tema. Prema izvje\u0161\u0107u pravobraniteljice Republike Srbije, jedan od klju\u010dnih problema u sprje\u010davanju obiteljskog nasilja jest djelovanje, ili to\u010dnije, ne-djelovanje institucija. Slu\u017ebenici \u010desto ne vjeruju \u017eeni koja prijavljuje nasilje, ne djeluju na vrijeme a ponekad i umanjuju problem, a tu je i nedostatak resursa, problematika lo\u0161e komunikacije, nedostatak znanja i nedovoljni broj stru\u010dnjaka.<\/p>\n\n\n\n<p>Ovom kampanjom za Autonomni \u017eenski centar u Srbiji, adresirali smo upravo ovaj problem putem digitalnih kanala, youtubea i facebooka, pomo\u0107u dva jednostavna, emotivna videa.<\/p>\n\n\n\n<p>Ova digitalna kampanja na autenti\u010dan na\u010din prenijela je poruku kroz osobne pri\u010de dva glavna lika, policajca i socijalne radnice koji nisu, iako su mo\u017eda mogli, reagirali na vrijeme.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kakav je ose\u0107aj? - Milicajac\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W3HdtX1wkTA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Preko 2.000 shareova samo na Facebooku!<\/h3>\n\n\n\n<p>Dokumentaristi\u010dki stil, jednostavna scena u kojoj je fokus na pri\u010di te glazba koja podcrtava gorak okus koji ovakve pri\u010de ostavljaju, gledatelje nisu ostavili ravnodu\u0161nima te su potakli velik broj komentara i \u017eustru raspravu na temu nasilja nad \u017eenama i rada institucija koje su zadu\u017eene reagirati.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"980\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/b4b49cb00261377d97206fa11badfd52.png\" alt=\"\" class=\"wp-image-374\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/b4b49cb00261377d97206fa11badfd52.png 960w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/b4b49cb00261377d97206fa11badfd52-294x300.png 294w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/b4b49cb00261377d97206fa11badfd52-768x784.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p>Kada analiziramo uspjeh videa u digitalnim kanalima, kao stru\u010dnjake u ovom podru\u010dju, najmanje nam je zanimljiv ukupan broj pregleda. Naime, ta brojka u na\u010delu najvi\u0161e ovisi o ulo\u017eenom bud\u017eetu pa je vrlo nezahvalno tvrditi da je video uspje\u0161an samo zato \u0161to ima puno pregleda. Zato je najbolji dokaz uspjeha videa, zapravo broj reakcija, a najbolji dokaz viralnosti je broj shareova ili dijeljenja.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"569\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/d48d37ad8f0bfc0dd451e19c03582912.png\" alt=\"\" class=\"wp-image-375\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/d48d37ad8f0bfc0dd451e19c03582912.png 960w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/d48d37ad8f0bfc0dd451e19c03582912-300x178.png 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/d48d37ad8f0bfc0dd451e19c03582912-768x455.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>U tom segmentu je ova kampanja nadma\u0161ila sva o\u010dekivanja. Svaki video imao je preko 100.000 pregleda i velik broj komentara na Youtubeu. Na Facebooku te su brojke i dvostruko ve\u0107e: preko 200.000 pregleda za svaki od videa, te velik broj dijeljenja: \u010dak 1.370 za video sa socijalnom radnicom te 917 za video s policajcem.<\/p>","protected":false},"featured_media":545,"template":"","tags":[],"portfolio_kategorija":[6,4],"class_list":["post-373","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":7,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/373\/revisions"}],"predecessor-version":[{"id":1865,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/373\/revisions\/1865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/545"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=373"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=373"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}