{"id":356,"date":"2020-09-28T19:29:41","date_gmt":"2020-09-28T19:29:41","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=356"},"modified":"2020-10-02T12:08:20","modified_gmt":"2020-10-02T12:08:20","slug":"kaufland-nase-mi-najbolje-pase","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/kaufland-nase-mi-najbolje-pase\/","title":{"rendered":"Na\u0161e mi najbolje pa\u0161e"},"content":{"rendered":"<p>Tijekom 17 godina na hrvatskom tr\u017ei\u0161tu, Kaufland je uspostavio suradnju s brojnim na\u0161im poljoprivrednicima i uzgajiva\u010dima koji se trude tr\u017ei\u0161tu ponuditi svje\u017ee doma\u0107e proizvode. Kampanja \u201cNa\u0161e mi najbolje pa\u0161e\u201d bila je prva prilika da se predstavi ta suradnja.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"403\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/948c99a9bf7e0b7d862c242126757098.png\" alt=\"\" class=\"wp-image-357\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/948c99a9bf7e0b7d862c242126757098.png 643w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/948c99a9bf7e0b7d862c242126757098-300x188.png 300w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/figure><\/div>\n\n\n\n<p>Na\u0161a kampanja je imala dva cilja. Prvi je bio predstaviti Kaufland kao trgovca koji sura\u0111uje s doma\u0107im proizvo\u0111a\u010dima i podr\u017eava doma\u0107u proizvodnju. Drugi cilj bio je promovirati na\u0161e proizvo\u0111a\u010de koji svoju robu prodaju u Kauflandovim trgovinama diljem Hrvatske. Na\u0161a ideja bila je, uz osnovnu poruku, prenijeti i osobne pri\u010de poljoprivrednika i uzgajiva\u010da, prikazati ih kao ljude koji strastveno i po\u0161teno rade svoj posao kako bismo mogli svakodnevno u\u017eivati u finim doma\u0107im proizvodima.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Na\u0161e mi najbolje pa\u0161e - OPG Ferbe\u017ear\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dol5xUFX57o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Za potrebe kampanje kreirali smo slogan kampanje, print oglase, web bannere, microsite te snimili videa u kojima smo predstavili doma\u0107e proizvo\u0111a\u010de \u010dije proizvode mo\u017eete konzumirati u Kauflandu.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Na\u0161e mi najbolje pa\u0161e - OPG \u010ceh\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JFkoB-JQH2A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Pri\u010de koje smo ispri\u010dali za\u017eivjele su na Kauflandovim kanalima te su dobile i svoje ekstenzije u native sadr\u017eaju koji je plasiran putem portala <a rel=\"noreferrer noopener\" href=\"http:\/\/nasemipase.telegram.hr\" target=\"_blank\">telegram.hr<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Na\u0161e mi najbolje pa\u0161e - OPG Agrosan\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-y-9cfYXODo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ostale spotove koji su dio ove kampanje, a ima ih ve\u0107 poprili\u010dan broj, mo\u017eete pogledati na <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/user\/zooagencija\/videos\" target=\"_blank\">na\u0161em YouTube kanalu<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Na\u0161e mi najbolje pa\u0161e - OPG Sr\u0161en\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Rqxd2hBx3GU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"featured_media":541,"template":"","tags":[],"portfolio_kategorija":[6,4,17,12],"class_list":["post-356","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":3,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/356\/revisions"}],"predecessor-version":[{"id":360,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/356\/revisions\/360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/541"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=356"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=356"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}