{"id":348,"date":"2020-09-28T19:27:28","date_gmt":"2020-09-28T19:27:28","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=348"},"modified":"2020-10-02T12:07:51","modified_gmt":"2020-10-02T12:07:51","slug":"uniqa-mala-trenerica","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/uniqa-mala-trenerica\/","title":{"rendered":"Mala trenerica"},"content":{"rendered":"<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"UNIQA - Mala trenerica\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-W80qPf7R8Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Insight<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u017divot je danas br\u017ei nego ikad. Jurimo s posla ku\u0107i i obrnuto. Usput se bavimo raznim stvarima koje zahtijevaju na\u0161e vrijeme i pa\u017enju. Ostaje nam vrlo malo vremena za nas same, malo vremena za brigu o sebi, a posebno o svome zdravlju. Ovo su problemi s kojima se susre\u0107e ciljna skupina proizvoda zdravstvenog osiguranja. Oni su mladi, zaposleni, srednjih i vi\u0161ih primanja, imaju djecu s kojom provode puno vremena i koja su u sredi\u0161tu njihovih \u017eivota. Prou\u010davanjem njihovih stavova, preokupacija i \u017eivotnih prioriteta do\u0161li smo do sljede\u0107eg insighta: kada mislimo na svoje zdravlje, zapravo mislimo na one koje najvi\u0161e volimo. Povezanost s na\u0161im obiteljima, djecom i op\u0107enito ljudima koji nas vole, tjera nas da budemo zdraviji, da se unato\u010d nedostatku vremena, ipak bavimo svojim zdravljem i da u njega ula\u017eemo. Naravno, briga o zdravlju ne uklju\u010duje samo vje\u017ebanje i ispravnu prehranu ve\u0107 i zdravstveno osiguranje koje nam omogu\u0107uje da, onda kada je potrebno, dobijemo kvalitetnu lije\u010dni\u010dku skrb uz koju \u0107emo se brzo vratiti u standardnu \u017eivotnu formu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pri\u010du o zdravstvenom osiguranju ispri\u010dali smo kroz TV spot koji prikazuje odnos jedne djevoj\u010dice i njezinog tate. Ona se, potaknuta \u017eeljom da joj tata bude zdraviji, pretvara u pravu malu trenericu, odlu\u010dnu da svoga tatu dovede u formu. Osim u TV spotu, njiho dvoje se pojavljuju i u seriji edukativnih videa koji su postavljeni na YouTube te u print oglasima i na billboardima. Paralelno s edukativnom kampanjom koja obja\u0161njava va\u017enost zdravstvenog osiguranja kreirali smo i online prodajnu kampanju koja je ostvarila zapa\u017eene rezultate.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"910\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/fb451c687858c04167b9adc36109d80e.jpg\" alt=\"\" class=\"wp-image-352\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/fb451c687858c04167b9adc36109d80e.jpg 638w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/fb451c687858c04167b9adc36109d80e-210x300.jpg 210w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"813\" height=\"1161\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/06c951bf13db8aefaeded5b0617d7a28.jpg\" alt=\"\" class=\"wp-image-350\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/06c951bf13db8aefaeded5b0617d7a28.jpg 813w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/06c951bf13db8aefaeded5b0617d7a28-210x300.jpg 210w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/06c951bf13db8aefaeded5b0617d7a28-717x1024.jpg 717w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/06c951bf13db8aefaeded5b0617d7a28-768x1097.jpg 768w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"1044\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/11af322502e8849be1da5693558bd9c2.jpg\" alt=\"\" class=\"wp-image-351\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/11af322502e8849be1da5693558bd9c2.jpg 812w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/11af322502e8849be1da5693558bd9c2-233x300.jpg 233w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/11af322502e8849be1da5693558bd9c2-796x1024.jpg 796w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/11af322502e8849be1da5693558bd9c2-768x987.jpg 768w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"605\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/3ff17ad59a1d7146e98add4578cb2461.jpg\" alt=\"\" class=\"wp-image-349\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/3ff17ad59a1d7146e98add4578cb2461.jpg 811w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/3ff17ad59a1d7146e98add4578cb2461-300x224.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/3ff17ad59a1d7146e98add4578cb2461-768x573.jpg 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/figure><\/div>","protected":false},"featured_media":540,"template":"","tags":[],"portfolio_kategorija":[6,4,10,9,5],"class_list":["post-348","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":3,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/348\/revisions"}],"predecessor-version":[{"id":355,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/348\/revisions\/355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/540"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=348"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=348"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}