{"id":246,"date":"2020-09-28T13:24:44","date_gmt":"2020-09-28T13:24:44","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=246"},"modified":"2020-10-02T12:04:06","modified_gmt":"2020-10-02T12:04:06","slug":"uniqa-sigurno-je-sigurno","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/uniqa-sigurno-je-sigurno\/","title":{"rendered":"Sigurno je sigurno"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Problem<\/h3>\n\n\n\n<p>UNIQA osiguranje odlu\u010dilo je pokrenuti kampanju za promociju usluga osiguranja ku\u0107anstva. Osiguranje ku\u0107anstva specifi\u010dan je proizvod na tr\u017ei\u0161tu osiguranja. U usporedbi s drugim vrstama osiguranja prodaja polica osiguranja ku\u0107anstva nije velika, unato\u010d tome \u0161to su cijene polica prili\u010dno povoljne, a \u0161teta koju izazovu po\u017ear ili kra\u0111a mo\u017ee biti ogromna.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"UNIQA Provala\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oX4qZmy73rI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p>Promi\u0161ljanje i kreiranje kampanje za osiguranje ku\u0107anstva nosi sa sobom klasi\u010dne zamke upadanja u patetiku s obzirom da se radi o doista ozbiljnoj temi i da se nastale \u0161tete ponekad niti ne mogu nadoknaditi novcem. Ipak, pou\u010deni iskustvom koje nam govori da ciljna skupina slabije precipira te\u0161ke teme, promijenili smo diskurs i promotrili situaciju iz zanimljivijeg, humoristi\u010dnog kuta.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"UNIQA Po\u017ear\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pwjWq5u0J7w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"featured_media":530,"template":"","tags":[],"portfolio_kategorija":[5],"class_list":["post-246","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":6,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/246\/revisions"}],"predecessor-version":[{"id":252,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/246\/revisions\/252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/530"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=246"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=246"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}