{"id":2360,"date":"2026-10-23T19:02:31","date_gmt":"2026-10-23T19:02:31","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=2360"},"modified":"2026-10-23T19:04:50","modified_gmt":"2026-10-23T19:04:50","slug":"kaufland-iz-tjedna-u-tjedan-ti-si-nas-broj-jedan","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/kaufland-iz-tjedna-u-tjedan-ti-si-nas-broj-jedan\/","title":{"rendered":"Iz tjedna u tjedan ti si na\u0161 broj jedan"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>25 godina Kauflanda u Hrvatskoj<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brale, frende, lega, buraz, prika, kako napraviti komunikaciju za 25 godina Kauflanda u Hrvatskoj Krenimo od brojki. 52 trgovine, vi\u0161e od 140.000 m\u00b2 prodajnog prostora, preko 3.700 zaposlenika, vi\u0161e od 628 milijuna kupovina. Brojke su to koje definitivno zaslu\u017euju ro\u0111endansku proslavu. Ali ne nu\u017eno i ro\u0111endansku kampanju.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kaufland - Iz tjedna u tjedan ti si na\u0161 broj jedan\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wKTrPXSwY8w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ljudi ne pamte brojke, ali pamte emocije.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To je bio na\u0161 kreativni insight. Umjesto da pri\u010damo koliko je Kaufland velik, odlu\u010dili smo pokazati koliko je toga tijekom 25 godina postalo dio \u017eivota njegovih kupaca. A materijala je bilo napretek.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/GLAVNI-LIK-1024x573.jpg\" alt=\"\" class=\"wp-image-2361\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/GLAVNI-LIK-1024x573.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/GLAVNI-LIK-300x168.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/GLAVNI-LIK-768x430.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/GLAVNI-LIK-1536x860.jpg 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/GLAVNI-LIK-18x10.jpg 18w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/GLAVNI-LIK.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Od stalne brige o cijenama i legendarne tetke iz Njema\u010dke, preko borbe protiv bacanja hrane i podr\u0161ke vatrogascima, do podr\u0161ke doma\u0107im proizvo\u0111a\u010dima kroz projekt Na\u0161e mi najbolje pa\u0161e. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZAPOSLENICI-1024x572.jpg\" alt=\"\" class=\"wp-image-2362\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZAPOSLENICI-1024x572.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZAPOSLENICI-300x168.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZAPOSLENICI-768x429.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZAPOSLENICI-1536x858.jpg 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZAPOSLENICI-18x10.jpg 18w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZAPOSLENICI.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dodali smo i Kaufland \u0161kolu vo\u0107a i povr\u0107a, koja osigurava svje\u017ee vo\u0107e i povr\u0107e \u0161kolarcima, te suradnje s content kreatorima kojima Kaufland ve\u0107 godinama postavlja standarde u digitalnoj komunikaciji.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BANANA-1024x572.jpg\" alt=\"\" class=\"wp-image-2363\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BANANA-1024x572.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BANANA-300x168.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BANANA-768x429.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BANANA-1536x858.jpg 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BANANA-18x10.jpg 18w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BANANA.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sve te projekte, inicijative i prepoznatljive trenutke povezali smo u jednu veliku glazbenu pri\u010du, ali uz mali obrat. Umjesto da kupci \u010destitaju Kauflandu ro\u0111endan, odlu\u010dili smo da Kaufland zahvali kupcima. Jer upravo su oni razlog zbog kojeg sve one brojke s po\u010detka uop\u0107e postoje. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BILLBOARD-Topaz-Gigapixel-2x-scale-1024x679.jpg\" alt=\"\" class=\"wp-image-2364\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BILLBOARD-Topaz-Gigapixel-2x-scale-1024x679.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BILLBOARD-Topaz-Gigapixel-2x-scale-300x199.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BILLBOARD-Topaz-Gigapixel-2x-scale-768x509.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BILLBOARD-Topaz-Gigapixel-2x-scale-1536x1019.jpg 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BILLBOARD-Topaz-Gigapixel-2x-scale-18x12.jpg 18w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/BILLBOARD-Topaz-Gigapixel-2x-scale.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tako smo kreirali pjesmu zahvale koja slavi 25 godina zajedni\u010dkih pri\u010da, a za dodatnu dozu energije u kampanju uklju\u010dili jednog od najprepoznatljivijih glasova doma\u0107e trap scene - Gr\u0161u.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kaufland \u0161kola vo\u0107a i povr\u0107a\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/eSyYzCtIuXs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kaufland vatrogasci\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/djxlthGJesI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tako smo od korporativne obljetnice napravili glazbenu proslavu odnosa brenda i njegovih kupaca. Umjesto retrospektive poslovnih uspjeha, dobili smo kampanju koja povezuje sve ono \u0161to Kaufland radi s ljudima zbog kojih to radi. Uz glavnu, ro\u0111endansku komunikaciju, posebne kampanje posvetili smo klju\u010dnim projektima Kauflanda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cijelu ideju sa\u017eeli smo u jednu jednostavnu poruku: Iz tjedna u tjedan, ti si na\u0161 broj jedan. Jer 25 godina uspjeha zaslu\u017euje proslavu. Ali oni koji su taj uspjeh omogu\u0107ili zaslu\u017euju biti u njezinu sredi\u0161tu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>","protected":false},"featured_media":2361,"template":"","tags":[19],"portfolio_kategorija":[6,96,4,10,11,17,9,8,5],"class_list":["post-2360","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-izlog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":2,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2360\/revisions"}],"predecessor-version":[{"id":2367,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2360\/revisions\/2367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/2361"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=2360"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=2360"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=2360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}