{"id":2349,"date":"2026-10-22T12:02:59","date_gmt":"2026-10-22T12:02:59","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=2349"},"modified":"2026-10-23T19:08:30","modified_gmt":"2026-10-23T19:08:30","slug":"jana-ice-tea-ice-queen","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/jana-ice-tea-ice-queen\/","title":{"rendered":"Ice Queen"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>THE BRIEF<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lojalnost je rijetka pojava u \u017eivotu, ali i na tr\u017ei\u0161tu ledenih \u010dajeva. Brand switching je jedina konstanta. Kao tr\u017ei\u0161ni lider, Jana Ice Tea imala je izazovan zadatak: zadr\u017eati tron u kategoriji koja stalno raste, s fokusom na nelojalne i <em>light<\/em> korisnike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Izazov? Kreirati komunikaciju koja ne samo da gura ponovnu kupnju, nego gradi autenti\u010dnu pri\u010du usmjerenu na Gen Z publiku, generaciju koja beskompromisno fura svoj jezik, glazbu i digitalnu kulturu. A sve to s ciljem poja\u010dane u\u010destalosti konzumacije i pretvaranja povremenih kupaca u vjerne korisnike. Trebali su kampanju koja zaista govori Gen Z jezikom, bez <em>try-hard<\/em> momenta.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ICE-QUEEN_01_FIN_V4-726x1024.jpg\" alt=\"\" class=\"wp-image-2351\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ICE-QUEEN_01_FIN_V4-726x1024.jpg 726w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ICE-QUEEN_01_FIN_V4-213x300.jpg 213w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ICE-QUEEN_01_FIN_V4-768x1084.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ICE-QUEEN_01_FIN_V4-1088x1536.jpg 1088w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ICE-QUEEN_01_FIN_V4-1451x2048.jpg 1451w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ICE-QUEEN_01_FIN_V4-9x12.jpg 9w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ICE-QUEEN_01_FIN_V4-scaled.jpg 1814w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>THE IDEA<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Krenuli smo od jasnog uvida: Gen Z komunicira bez filtera, ali na svakodnevni kaos odgovara isklju\u010divo <em>chillom<\/em>. Tako je ro\u0111enda Ice Queen, ultimativni autoritet coola: stylish, nedosti\u017ena i uvijek na vrhuncu zadatka. Rame uz rame uz nju je stala cijela ekipa koju smo nazvali Icefluenceri. Oni su nova generacija influencera koja s potpunom lako\u0107om i hladnom glavu dominira svakom situacijom, a svaki od njih predstavlja po jedan okus Jana ledenog \u010daja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Njihov <em>ice<\/em> nije samo estetski kod, nego <em>mindset<\/em>: <em>stay sharp, stay iced<\/em>. A zajedni\u010dke su im dvije stvari: leden pogled na svijet i Jana Ice Tea u ruci.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/LADNA-LEGENDA_02_FIN_V4-726x1024.jpg\" alt=\"\" class=\"wp-image-2354\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/LADNA-LEGENDA_02_FIN_V4-726x1024.jpg 726w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/LADNA-LEGENDA_02_FIN_V4-213x300.jpg 213w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/LADNA-LEGENDA_02_FIN_V4-768x1084.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/LADNA-LEGENDA_02_FIN_V4-1088x1536.jpg 1088w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/LADNA-LEGENDA_02_FIN_V4-1451x2048.jpg 1451w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/LADNA-LEGENDA_02_FIN_V4-9x12.jpg 9w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/LADNA-LEGENDA_02_FIN_V4-scaled.jpg 1814w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZEN-BABY_V4-726x1024.jpg\" alt=\"\" class=\"wp-image-2355\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZEN-BABY_V4-726x1024.jpg 726w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZEN-BABY_V4-213x300.jpg 213w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZEN-BABY_V4-768x1084.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZEN-BABY_V4-1088x1536.jpg 1088w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZEN-BABY_V4-1451x2048.jpg 1451w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZEN-BABY_V4-9x12.jpg 9w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/10\/ZEN-BABY_V4-scaled.jpg 1814w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>THE EXECUTION<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cijela pri\u010da vrti se oko glazbe. Umjesto usputnog soundtracka za reklamu, isproducirali smo autenti\u010dni pop-dance-trap singl koji \u201ckida\u201d na klupskoj i digitalnoj sceni (Gen Z rije\u010di, ne na\u0161e). Nakon teaser faze, vrtio se po TV-u, YT-u, social feedovima, a na kraju i Spotifyju. Dodaj ga na svoju Spotify playlistu <a href=\"https:\/\/open.spotify.com\/track\/7JPrB6wRGPGMPnX9n2vkuS?si=j2s1_iQvQj6HH4CJ8i8dGg&amp;utm_source=copy-link\" target=\"_blank\" rel=\"noopener\">odmah<\/a>!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jana Ice Tea - Ice Queen\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QEyqHPaurb4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Za re\u017eiju i produkciju spota zaslu\u017ena su <em>household<\/em> imena Gen Z spotova, Luka Matkovi\u0107 i Ana Cindri\u0107. Kao ekipa koja godinama oblikuje estetski kod regionalne trap scene, zajedno s nama o\u017eivjeli su vizualni jezik svoje generacije i zakucali <em>zero effort, full slay<\/em> mentalitet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kroz dinami\u010dne kadrove, stajling i ritam koji vozi na prvu, pokazali smo da u svijetu konstantne buke i pritiska <em>chill<\/em> nije slabost, nego najja\u010di <em>flex<\/em>. I usput nau\u010dili par novih termina. Ice Queen kampanja zaledila je trenutak u vremenu i Gen Z publici donijela sirovi, autenti\u010dni <em>snapshot<\/em> njih samih.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jana Ice Tea Sip Sip\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/gZ3nLWl-UZ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jana Ice Cube\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/S3-pLpxdYUg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ICE TEA frizider\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/aB3rrungHsg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"featured_media":2350,"template":"","tags":[19],"portfolio_kategorija":[6,96,4,10,17,9,5],"class_list":["post-2349","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-izlog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":5,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2349\/revisions"}],"predecessor-version":[{"id":2359,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2349\/revisions\/2359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/2350"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=2349"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=2349"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=2349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}