{"id":2307,"date":"2026-05-21T10:12:16","date_gmt":"2026-05-21T10:12:16","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=2307"},"modified":"2026-05-21T10:12:16","modified_gmt":"2026-05-21T10:12:16","slug":"podravka-otapa-srca-i-najvecih-gurmana","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/podravka-otapa-srca-i-najvecih-gurmana\/","title":{"rendered":"Otapa srca i najve\u0107ih gurmana"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Smrznuti ili ne smrznuti pitanje je sad!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u0161e od 60 godina Eva gradi povjerenje kroz kvalitetu, tradiciju i dobro poznati okus mora i morskih plodova. Zato je ulazak u kategoriju smrznutih proizvoda bio prirodan nastavak pri\u010de, jer kad si doma u kategoriji ribe, onda \u017eeli\u0161 ponuditi vi\u0161e od kvalitetne ribe u limenci. Ipak brend Eva sa sobom nosi ogromno naslije\u0111e i zato je Podravka prije odluke da u\u0111e u kategoriju smrznutog napravila detaljno istra\u017eivanje potreba i navika potro\u0161a\u010da. Istra\u017eivanje je pokazalo kako \u010dak 91% ispitanika vjeruje da Eva prirodno pripada kategoriji smrznute ribe. Konzumenti ribe su tra\u017eili upravo ono \u0161to je prilago\u0111eno njihovom tempu \u017eivota: brzinu, jednostavnost i kvalitetan obrok bez puno filozofije i bez \u010di\u0161\u0107enja ribe po kuhinji te dostupnost kvalitetne ribe, \u010dak i u zimskim mjesecima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Razvoj dizajna<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na temelju tih uvida razvili smo kompletan dizajn nove linije smrznutih proizvoda od fileta i paniranih proizvoda do cijele ribe i morskih plodova. Vizualni identitet oslonio se na ono po \u010demu je Eva ve\u0107 prepoznatljiva: more, jednostavnost, kvalitetu i povjerenje. Rezultat je moderna i premium linija pakiranja koja se jasno isti\u010de u ledenicama trgovina, ali i dalje ostaje ona ista Eva uz koju su mnogi odrasli.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"765\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_06PM-1024x765.jpg\" alt=\"\" class=\"wp-image-2316\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_06PM-1024x765.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_06PM-300x224.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_06PM-768x573.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_06PM-1536x1147.jpg 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_06PM-2048x1529.jpg 2048w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_06PM-16x12.jpg 16w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_06PM-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_00PM-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-2317\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_00PM-1-1024x1024.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_00PM-1-300x300.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_00PM-1-150x150.jpg 150w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_00PM-1-768x768.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_00PM-1-1536x1536.jpg 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_00PM-1-2048x2048.jpg 2048w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_00PM-1-12x12.jpg 12w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_00PM-1-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_03PM-1024x724.png\" alt=\"\" class=\"wp-image-2320\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_03PM-1024x724.png 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_03PM-300x212.png 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_03PM-768x543.png 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_03PM-1536x1086.png 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_03PM-18x12.png 18w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-12_03PM.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_55AM-1024x1024.jpg\" alt=\"\" class=\"wp-image-2313\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_55AM-1024x1024.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_55AM-300x300.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_55AM-150x150.jpg 150w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_55AM-768x768.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_55AM-1536x1536.jpg 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_55AM-2048x2048.jpg 2048w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_55AM-12x12.jpg 12w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_55AM-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_59AM-1024x1024.jpg\" alt=\"\" class=\"wp-image-2314\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_59AM-1024x1024.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_59AM-300x300.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_59AM-150x150.jpg 150w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_59AM-768x768.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_59AM-1536x1536.jpg 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_59AM-2048x2048.jpg 2048w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_59AM-12x12.jpg 12w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/Generated-Image-May-21-2026-11_59AM-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kratki, al\u2019 ko riba slatki spotovi<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Otapa srca i najve\u0107ih gurmana - osli\u0107\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-UoimqfOGhg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Otapa srca i najve\u0107ih gurmana - losos\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KLO6dlMam1g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"923\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/EVA-B1-923x1024.png\" alt=\"\" class=\"wp-image-2308\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/EVA-B1-923x1024.png 923w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/EVA-B1-270x300.png 270w, 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class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Otapa srca i najve\u0107ih gurmana - osli\u0107 fileti\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/H0t7AJIZnSg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Otapa srca i najve\u0107ih gurmana - argentinske kozice\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3YFRsLTYa6c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; 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allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"featured_media":2309,"template":"","tags":[],"portfolio_kategorija":[6,96,4,7,11,17,9,8,5],"class_list":["post-2307","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":6,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2307\/revisions"}],"predecessor-version":[{"id":2324,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2307\/revisions\/2324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/2309"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=2307"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=2307"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=2307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}