{"id":2307,"date":"2026-05-21T10:12:16","date_gmt":"2026-05-21T10:12:16","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&p=2307"},"modified":"2026-05-21T10:12:16","modified_gmt":"2026-05-21T10:12:16","slug":"podravka-otapa-srca-i-najvecih-gurmana","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/podravka-otapa-srca-i-najvecih-gurmana\/","title":{"rendered":"Winning over even the finest foodies"},"content":{"rendered":"

To freeze or not to freeze? That\u2019s the question.<\/strong><\/p>\n\n\n\n

For over 60 years, Eva has been building trust through quality, tradition, and the well-known taste of the sea and seafood. That is why entering the frozen food category was a natural next step\u2014because when you are a household name in the fish category, you want to offer more than just high-quality canned fish. However, the Eva brand carries a massive legacy, which is why Podravka conducted detailed research into consumer needs and habits before making the move into frozen. The study revealed that an impressive 91% of respondents believe Eva naturally belongs in the frozen fish category. Fish consumers were looking for exactly what fits their fast-paced lifestyle: speed, simplicity, and a high-quality, no-nonsense meal\u2014without the hassle of cleaning fish in the kitchen. Plus, they wanted access to quality fish, even during the winter months.<\/p>\n\n\n\n

Design Development<\/strong><\/p>\n\n\n\n

Based on these insights, we developed a comprehensive design for the new frozen product line, ranging from fillets and breaded products to whole fish and seafood. The visual identity builds on Eva's core brand equities: the sea, simplicity, quality, and trust. The result is a modern, premium packaging line that delivers strong shelf presence in store freezers, while still remaining the same Eva that generations grew up with.<\/p>\n\n\n\n

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Short, sweet, and oceans of neat!<\/strong><\/p>\n\n\n\n

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