{"id":2293,"date":"2026-05-13T12:55:33","date_gmt":"2026-05-13T12:55:33","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=2293"},"modified":"2026-05-13T12:55:33","modified_gmt":"2026-05-13T12:55:33","slug":"city-center-one-ljepota-je-unutra","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/city-center-one-ljepota-je-unutra\/","title":{"rendered":"Ljepota je unutra"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u0160to je ljepota?<\/h2>\n\n\n\n<p>U svijetu opsjednutom mjerljivim, ljepota je postala formula. Omjeri. Simetrija. Savr\u0161enstvo. Zlatni rez. Savr\u0161en kadar za Instagram. Gledamo. Uspore\u0111ujemo. Korigiramo se. I malo po malo ljepota prestaje biti ono \u0161to osje\u0107amo, a postaje ono \u0161to ne uspijevamo biti. City Center one je prirodno mjesto za ovu ideju jer je shopping centar prostor gdje se ideal ljepote stalno prodaje i konzumira - kroz izloge, brendove i na\u010dine na koje se prezentiramo drugima. Upravo zato instalacija ne dolazi izvana, nego iz same sr\u017ei tog okru\u017eenja: ona razotkriva pritisak idealizirane ljepote koji u ovom prostoru ve\u0107 postoji.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ljepota je unutra - City Center one\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ocubO7AvMKM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ideja<\/h2>\n\n\n\n<p>Postavili smo jednostavno pitanje: \u0160to ako problem nije ono \u0161to vidimo, nego ono \u0161to \u010dujemo? Nesavr\u0161enosti koje svatko od nas posjeduje \u010desto se ti\u0161e ili glasnije verbaliziraju. Na taj na\u010din utje\u010de se na klasifikciju savr\u0161enosti kako jedinog izbora i, \u0161to je jo\u0161 ve\u0107i problem, na odnos svakog pojedinca prema vlastitim nesavr\u0161enostima.<\/p>\n\n\n\n<p>Stoga smo za City Center one kreirali instalaciju koja problematizira javni govor i samogovor o temi ljepote uz poruku da je najva\u017enija ona ljepota koja dolazi iznutra.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"923\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/LJEPOTA-B1-923x1024.png\" alt=\"\" class=\"wp-image-2296\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/LJEPOTA-B1-923x1024.png 923w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/LJEPOTA-B1-270x300.png 270w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/LJEPOTA-B1-768x852.png 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/LJEPOTA-B1-1384x1536.png 1384w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/LJEPOTA-B1-11x12.png 11w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/05\/LJEPOTA-B1.png 1600w\" sizes=\"auto, (max-width: 923px) 100vw, 923px\" \/><\/figure>","protected":false},"featured_media":2294,"template":"","tags":[],"portfolio_kategorija":[],"class_list":["post-2293","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":2,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2293\/revisions"}],"predecessor-version":[{"id":2297,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2293\/revisions\/2297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/2294"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=2293"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=2293"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=2293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}