{"id":2217,"date":"2026-01-15T21:25:39","date_gmt":"2026-01-15T21:25:39","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=2217"},"modified":"2026-01-15T21:37:58","modified_gmt":"2026-01-15T21:37:58","slug":"kaufland-kaufland-card-tetka-iz-njemacke","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/kaufland-kaufland-card-tetka-iz-njemacke\/","title":{"rendered":"Kaufland Card \u2013 Tetka iz Njema\u010dke"},"content":{"rendered":"<p>Tko je nema, \u017eeli je imati. Svaka djevoj\u010dica \u017eeli biti ona kad odraste. Jo\u0161 '86. zapalila je za Zapad, a njezin dolazak i\u0161\u010dekivaniji je od svjetskog prvenstva u nogometu. Sti\u017ee u svom BMW-u, naoru\u017eana najfinijim \u010dokoladama, najskupljim parfemima i gadgetima nikad vi\u0111enim na ovim prostorima. Ona je tet(k)a iz Njema\u010dke.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"788\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/tetka-1024x788.png\" alt=\"\" class=\"wp-image-2218\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/tetka-1024x788.png 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/tetka-300x231.png 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/tetka-768x591.png 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/tetka-1536x1183.png 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/tetka-16x12.png 16w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/tetka.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ovaj kulturolo\u0161ki arhetip na Balkanu budi asocijacije obilja, kvalitete i ekskluzivnosti \u2013&nbsp;vrijednosti koje smo htjeli vezati za proslavu 5. ro\u0111endana Kauflandova programa vjernosti, Kaufland Carda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Das Brief<\/strong><\/h2>\n\n\n\n<p>Povodom 5 godina Kaufland Carda u Hrvatskoj, \u017eeljeli smo podsjetiti korisnike na brojne pogodnosti programa te ih nagraditi automobilom BMW X5 i drugim <em>super Preise<\/em>.<\/p>\n\n\n\n<p>Kako bismo se diferencirali od konkurencije, odlu\u010dili smo zaigrati na kartu zajedni\u010dkog kulturnog naslje\u0111a. Medijskim prostorom najednom su zavladale upe\u010datljive dame s trajnim frizurama i kompletima u nijansama ru\u017ei\u010daste, predvo\u0111ene pojavom u rasko\u0161noj bundi \u2013 glavnom tetom! Sterilne korporativne poruke zamijenili smo simpati\u010dnim gastarbajterskim rje\u010dnikom. Pod sloganom \u201enjema\u010dka kvaliTETA\u201c, stvorili smo lik koji je istovremeno topao i autoritativan u domeni dobrog \u017eivljenja.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/kaufland_teta-3-1024x681.jpg\" alt=\"\" class=\"wp-image-2219\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/kaufland_teta-3-1024x681.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/kaufland_teta-3-300x200.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/kaufland_teta-3-768x511.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/kaufland_teta-3-1536x1022.jpg 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/kaufland_teta-3-2048x1363.jpg 2048w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/kaufland_teta-3-18x12.jpg 18w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/kaufland_teta-3-scaled.jpg 2560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Die Kanalen<\/strong><\/h2>\n\n\n\n<p>Projekt smo proveli kroz dvije klju\u010dne faze:<br>1. <strong>Teaser faza: <\/strong>Grad su preplavili tajanstveni plakati koji su igrom rije\u010di ukazivali na dolazak tete.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KAUFLAND_CARD_5G_Teta_Teaser_CL-4-881x1024.png\" alt=\"\" class=\"wp-image-2232\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KAUFLAND_CARD_5G_Teta_Teaser_CL-4-881x1024.png 881w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KAUFLAND_CARD_5G_Teta_Teaser_CL-4-258x300.png 258w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KAUFLAND_CARD_5G_Teta_Teaser_CL-4-768x893.png 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KAUFLAND_CARD_5G_Teta_Teaser_CL-4-1321x1536.png 1321w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KAUFLAND_CARD_5G_Teta_Teaser_CL-4-1761x2048.png 1761w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KAUFLAND_CARD_5G_Teta_Teaser_CL-4-10x12.png 10w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KAUFLAND_CARD_5G_Teta_Teaser_CL-4.png 1800w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\" \/><\/figure>\n\n\n\n<p>2. <strong>Reveal faza:<\/strong> Nositelj komunikacije bio je TV spot kojim smo otkrili da njema\u010dka kvaliTETA ne mora biti luksuz, ve\u0107 i svakodnevica \u010dlanovima Kauflandovog loyalty programa. Kupnjom u odre\u0111enom iznosu mogu osvojiti BMW X5 i postati teta iz Kauflanda, \u010dime \u0107e nadma\u0161iti \u010dak i tetu iz Njema\u010dke.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kaufland Card - Tete iz Njema\u010dke\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mmqklQPe6F4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KV-3-787x1024.png\" alt=\"\" class=\"wp-image-2233\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KV-3-787x1024.png 787w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KV-3-231x300.png 231w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KV-3-768x999.png 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KV-3-1180x1536.png 1180w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KV-3-1574x2048.png 1574w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KV-3-9x12.png 9w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2026\/01\/KV-3.png 1729w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Die ende<\/h2>\n\n\n\n<p>Osvojiv\u0161i simpatije javnosti, teta je u me\u0111uvremenu prerasla u komunikacijsku platformu. Ovom kampanjom Kaufland Card pokazao nam je kako se \u017eivi \u2013 u Deutschland, ali i Kroatien. Ako zna\u0161 gdje kupovati.<\/p>","protected":false},"featured_media":2226,"template":"","tags":[],"portfolio_kategorija":[11,17,9,8,5],"class_list":["post-2217","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":2,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2217\/revisions"}],"predecessor-version":[{"id":2235,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2217\/revisions\/2235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/2226"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=2217"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=2217"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=2217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}