{"id":2173,"date":"2024-05-22T09:26:16","date_gmt":"2024-05-22T09:26:16","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=2173"},"modified":"2025-05-14T14:15:45","modified_gmt":"2025-05-14T14:15:45","slug":"podravka-vegeta-umami","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/podravka-vegeta-umami\/","title":{"rendered":"Vegeta Umami"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_01-1024x576.jpg\" alt=\"\" class=\"wp-image-2176\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_01-1024x576.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_01-300x169.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_01-768x432.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_01-1536x864.jpg 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_01-18x10.jpg 18w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_01.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Svima omiljena Vegeta odsada dolazi i u teku\u0107em obliku. Novi Vegeta teku\u0107i dodatak jelima zaokru\u017eenog i punog okusa, idealan je za mla\u0111u publiku koja voli eksperimentirati u kuhinji, a privla\u010de ih azijski recepti. Zadatak je bio osmisliti ime i dizajn koji \u0107e unijeti modernost i zaigranost te novom energijom zainteresirati ciljanu publiku i potaknuti ih na kreativnost u kuhanju.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Podravka Vegeta Umami\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8PIgZOczZDg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A ovakav brief i nas je potaknuo na kreativnost. Nomen est omen, pa smo tako za ime iskoristili <strong>umami,<\/strong> pojam koji stvara instant poveznicu s azijskom kuhinjom i jasno asocira na ugodan, jedinstven, potpun okusu. Dizajn nas s druge strane mami zaigranom tipografijom i ilustracijom koja asocira na azijsku kuhinju. Sve smo obogatili jakim bojama koje simboliziraju puno\u0107u okusa i poma\u017eu da se proizvod istakne na policama.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_03-1024x576.jpg\" alt=\"\" class=\"wp-image-2175\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_03-1024x576.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_03-300x169.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_03-768x432.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_03-1536x864.jpg 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_03-18x10.jpg 18w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_03.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_02-1024x576.jpg\" alt=\"\" class=\"wp-image-2177\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_02-1024x576.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_02-300x169.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_02-768x432.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_02-1536x864.jpg 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_02-18x10.jpg 18w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2025\/05\/Vegeta-UMAMI_fotke_za_web_1920x1080_02.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"featured_media":2176,"template":"","tags":[],"portfolio_kategorija":[7,12],"class_list":["post-2173","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":2,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2173\/revisions"}],"predecessor-version":[{"id":2181,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2173\/revisions\/2181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/2176"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=2173"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=2173"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=2173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}