{"id":2031,"date":"2024-02-13T20:06:51","date_gmt":"2024-02-13T20:06:51","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=2031"},"modified":"2024-07-01T11:09:37","modified_gmt":"2024-07-01T11:09:37","slug":"konzum-sakupi-sve-kartice-i-luku","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/konzum-sakupi-sve-kartice-i-luku\/","title":{"rendered":"Collect all the cards. Luka too!"},"content":{"rendered":"<p>On the eve of the main sporting event of the year, the European Football Championship 2024, Konzum, the proud sponsor of the Croatian national football team, offers great entertainment for kids (and big football enthusiasts) on the theme of the most important of the least important things. The program, which we can describe as a 'loyalty program', works very simply: a purchase of a certain amount brings football player cards with which to fill an album that you can only buy in Konzum.&nbsp;<\/p>\n\n\n\n<p>Luka Modri\u0107, the captain of our national team, was chosen as the main face of the campaign, and our task was to shape communication. As part of the complete campaign, we recorded several TV spots and videos for digital channels and created print, OOH and POS materials.<\/p>\n\n\n\n<p>Check out the campaign. And Luka.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Collect all the cards. And Luka. 1st spot\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/q4Jyv92nGWY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Collect all the cards. And Luka. - 2nd spot\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MA9mmEJrKOQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Collect all the cards. And Luka. 3rd spot\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZwrvhnvcfS0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KONZUM DIGITAL VIDEOS 9x16 1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uEfhLNq-ffY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KONZUM DIGITAL VIDEOS 9x16 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6W2hMDNTM9s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/KONZUM-LUKA-LOYALTY-2-A1-SAMO-LUKA-723x1024.jpg\" alt=\"\" class=\"wp-image-2059\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/KONZUM-LUKA-LOYALTY-2-A1-SAMO-LUKA-723x1024.jpg 723w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/KONZUM-LUKA-LOYALTY-2-A1-SAMO-LUKA-212x300.jpg 212w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/KONZUM-LUKA-LOYALTY-2-A1-SAMO-LUKA-768x1087.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/KONZUM-LUKA-LOYALTY-2-A1-SAMO-LUKA-1085x1536.jpg 1085w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/KONZUM-LUKA-LOYALTY-2-A1-SAMO-LUKA-1447x2048.jpg 1447w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/KONZUM-LUKA-LOYALTY-2-A1-SAMO-LUKA-8x12.jpg 8w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/KONZUM-LUKA-LOYALTY-2-A1-SAMO-LUKA-scaled.jpg 1808w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure>\n<\/div>","protected":false},"featured_media":2035,"template":"","tags":[19],"portfolio_kategorija":[4,10,17,9,5],"class_list":["post-2031","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-izlog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":4,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2031\/revisions"}],"predecessor-version":[{"id":2083,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/2031\/revisions\/2083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/2035"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=2031"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=2031"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=2031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}