{"id":1867,"date":"2021-03-24T22:40:19","date_gmt":"2021-03-24T22:40:19","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=1867"},"modified":"2024-05-03T15:09:48","modified_gmt":"2024-05-03T15:09:48","slug":"podravka-svima-draza-ambalaza","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/podravka-svima-draza-ambalaza\/","title":{"rendered":"Svima dra\u017ea ambala\u017ea"},"content":{"rendered":"<p>Ambala\u017ea od metala, prehrambena limenka ili konzerva, pakiranje je koje se nepravedno suo\u010dava s predrasudama potro\u0161a\u010da. Prema istra\u017eivanjima, jedan je dio potro\u0161a\u010da poistovje\u0107uje s konzervansima i smatraju je manje zdravim izborom. Ovom kampanjom za klijenta Podravka, \u017eeljeli smo ispraviti ovu nepravdu: pravda za limenke!\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Svima dra\u017ea ambala\u017ea\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6xVv3fE7v54?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Cilj je bio osvijestiti javnost i podsjetiti potro\u0161a\u010de kako bi limenka trebala biti - svima dra\u017ea amabala\u017ea. Limenka je tip pakiranja koje spada u kategoriju odr\u017eive ambala\u017ee\u00a0i koja se u Podravki uz papir, karton i staklenku koristi od samih po\u010detaka proizvodnje.\u00a0Odr\u017eiva ambala\u017ea zna\u010di da poma\u017ee u smanjenju negativnog utjecaja na okoli\u0161 i \u0161tedi prirodne resurse.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-KONZERVANS-FINAL-31-724x1024.jpg\" alt=\"\" class=\"wp-image-1869\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-KONZERVANS-FINAL-31-724x1024.jpg 724w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-KONZERVANS-FINAL-31-212x300.jpg 212w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-KONZERVANS-FINAL-31-768x1086.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-KONZERVANS-FINAL-31-1086x1536.jpg 1086w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-KONZERVANS-FINAL-31-1448x2048.jpg 1448w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-KONZERVANS-FINAL-31-8x12.jpg 8w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-KONZERVANS-FINAL-31-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>Osim toga, Podravkine limenke ne sadr\u017ee konzervanse, ve\u0107 se hrana tj. proizvodi u njoj konzerviraju postupcima pasterizacije i sterilizacije. Na taj na\u010din limenka \u010duva izvrstan okus hrane bez uporabe konzervansa!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-PONOVNA-UPOTREBA-FINAL-31-724x1024.jpg\" alt=\"\" class=\"wp-image-1870\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-PONOVNA-UPOTREBA-FINAL-31-724x1024.jpg 724w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-PONOVNA-UPOTREBA-FINAL-31-212x300.jpg 212w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-PONOVNA-UPOTREBA-FINAL-31-768x1086.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-PONOVNA-UPOTREBA-FINAL-31-1086x1536.jpg 1086w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-PONOVNA-UPOTREBA-FINAL-31-1448x2048.jpg 1448w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-PONOVNA-UPOTREBA-FINAL-31-8x12.jpg 8w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-PONOVNA-UPOTREBA-FINAL-31-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>Kako bismo potro\u0161a\u010dima i javnosti prenijeli ove va\u017ene informacije i podsjetili kako je hrana u limenkama jako dobar izbor, osmislili smo cjelovitu kampanju koja je pokrila klju\u010dne poruke kao i komunikacijske kanale. U suradnji s brojnim partnerima, osmislili smo i producirali stop motion video u trajanju 20 sekundi, web stranicu, razne offline i online materijale, radio oglase kao i neizostavnu komunikaciju na prodajnim mjestima. Bravo za limenke bez konzervansa!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-RECIKLAZA-FINAL-3-724x1024.jpg\" alt=\"\" class=\"wp-image-1871\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-RECIKLAZA-FINAL-3-724x1024.jpg 724w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-RECIKLAZA-FINAL-3-212x300.jpg 212w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-RECIKLAZA-FINAL-3-768x1086.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-RECIKLAZA-FINAL-3-1086x1536.jpg 1086w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-RECIKLAZA-FINAL-3-1448x2048.jpg 1448w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-RECIKLAZA-FINAL-3-8x12.jpg 8w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/05\/PODRAVKA-KV-RECIKLAZA-FINAL-3-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>","protected":false},"featured_media":1872,"template":"","tags":[],"portfolio_kategorija":[6,4,17,8,5,3],"class_list":["post-1867","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":1,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1867\/revisions"}],"predecessor-version":[{"id":1873,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1867\/revisions\/1873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/1872"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=1867"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=1867"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=1867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}