{"id":1828,"date":"2024-06-21T21:46:24","date_gmt":"2024-06-21T21:46:24","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=1828"},"modified":"2024-11-08T15:32:05","modified_gmt":"2024-11-08T15:32:05","slug":"super-kartica-skoti","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/super-kartica-skoti\/","title":{"rendered":"Scots"},"content":{"rendered":"<p>\"A Scottish family disembarks in Serbian Pirot.\" What sounds like the beginning of a joke is actually a summary of the launch campaign of the new Super Card in Serbia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/03\/SK_SKOTI_900x600.png\" alt=\"\" class=\"wp-image-1829\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/03\/SK_SKOTI_900x600.png 900w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/03\/SK_SKOTI_900x600-300x200.png 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/03\/SK_SKOTI_900x600-768x512.png 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/03\/SK_SKOTI_900x600-18x12.png 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>In order to communicate the novelties of the largest retail loyalty program on the market in a memorable way, the companies Mercator-S and Super Kartica from Serbia joined forces with the ZOO agency. This is how the idea about a nice Scottish family was born. They, in an unexpected and funny video, embody the values \u200b\u200bof their people (frugality and a penchant for savings) and move to Serbia in search of the same.<\/p>\n\n\n\n<p>Gerard MacLever and his family thus become ambassadors of the new Super Card, which has been completely redesigned to offer program users even greater savings and even more opportunities to collect more points. The mission of the likable Scots is very simple: encourage the target group to use the incredible benefits of the Super Card and promote the modernised and redesigned application. We started the campaign with a few teasers...<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Super kartica - Teaser 1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/e47ic7sYTDM?list=PLcI27jU4hAIXtYDhxTwPKkA6MszL_hSXr\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Super Kartica - Teaser 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/L5Lxxle21CQ?list=PLcI27jU4hAIXtYDhxTwPKkA6MszL_hSXr\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Super Kartica - Teaser 3\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nGAL3dkQZI0?list=PLcI27jU4hAIXtYDhxTwPKkA6MszL_hSXr\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Nakon teaser faze objavljen je TV spot.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Super Kartica \u0160koti - image spot\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bTHw61v21MI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A uz TV spot producirali smo i cijeli niz oglasa za razli\u010dite kanale. Uz novi slogan Super Kartice \"Tako se kupuje\" o\u010dekujemo i nove avanture simpati\u010dnih \u0160kota iz Pirota u Srbiji.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_B1-870x1024.jpg\" alt=\"\" class=\"wp-image-2117\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_B1-870x1024.jpg 870w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_B1-255x300.jpg 255w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_B1-768x904.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_B1-10x12.jpg 10w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_B1.jpg 1189w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_BB-1024x768.jpg\" alt=\"\" class=\"wp-image-2118\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_BB-1024x768.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_BB-300x225.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_BB-768x576.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_BB-16x12.jpg 16w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_BB.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_CL-1024x768.jpg\" alt=\"\" class=\"wp-image-2119\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_CL-1024x768.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_CL-300x225.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_CL-768x576.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_CL-16x12.jpg 16w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_CL.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_BB-2-1024x729.jpg\" alt=\"\" class=\"wp-image-2120\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_BB-2-1024x729.jpg 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_BB-2-300x214.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_BB-2-768x547.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_BB-2-18x12.jpg 18w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2024\/06\/Super_Kartica_BB-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"featured_media":1890,"template":"","tags":[19],"portfolio_kategorija":[6,4,17,9,5],"class_list":["post-1828","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-izlog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":3,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1828\/revisions"}],"predecessor-version":[{"id":2123,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1828\/revisions\/2123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/1890"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=1828"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=1828"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=1828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}