{"id":1454,"date":"2021-03-20T19:12:23","date_gmt":"2021-03-20T19:12:23","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=1454"},"modified":"2023-12-02T16:07:50","modified_gmt":"2023-12-02T16:07:50","slug":"konzum-reciklopedija","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/konzum-reciklopedija\/","title":{"rendered":"Recyclopedia"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Mo\u017eda niste znali, ali u Hrvatskoj bacamo \u010dak 71 kg hrane po glavi stanovnika, ku\u0107anstva su odgovorna za \u010dak 76% otpada od hrane, najvi\u0161e se baca nutritivno najvrijednija hrana, vo\u0107e i povr\u0107e\u2026a jestivi dio hrane u otpadu iznosi \u010dak 40%. Da, dobro ste pro\u010ditali: skoro polovica hrane koja se baci je zapravo jestiva! Potaknuti tim \u0161okantnim podacima, Konzum je odlu\u010dio pokrenuti digitalnu content kampanju na temu food-wastea, a mi smo je nazvali - Reciklopedija! Ideja Reciklopedije je postati baza znanja o tome kako kupovati i kuhati pametnije te kako bacati manje hrane.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reciklopedija \u2013 Za savjest \u010distu, pi\u0161i listu\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PZBZr_hG028?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Potra\u017eili smo pomo\u0107 doma\u0107e aktivistice i pokreta\u010dice ekolo\u0161ke inicijative \u2018\u2019Ja, bolji gra\u0111anin\u2019\u2019 Marine Matijevi\u0107 kako bi na\u0161a Reciklopedija bila provjereno korisna. Tako je nastala serija video sadr\u017eaja, kao i drugi materijali kojima je cilj bio na jednostavan i prakti\u010dan na\u010din educirati javnost o problemu bacanja hrane te naravno, ostvariti promjene na bolje!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reciklopedija \u2013 Mudro pohrani i duz\u030ce uz\u030civaj u hrani\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Z5SIjUdcKrE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reciklopedija \u2013Kad se sve iskoristi, svi imamo koristi\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ao06txEEhks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reciklopedija \u2013 Pametno kuhaj, manje bacaj!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9llVentiaG4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reciklopedija \u2013 C\u030cak i kad su ostaci, ne baci\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JkxA3IRVl-E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pod sloganom \u2018Odbaci lo\u0161e navike, a ne hranu\u2019, kroz projekt smo podijelili brojne prakti\u010dne i vrlo konkretne savjete koje je na licu mjesta prikazala Marina. Svi prikazani savjeti se jednostavno mogu primijeniti odmah a svakom \u0107e ku\u0107anstvu pomo\u0107i u smanjenju bacanja hrane. Kako bi klju\u010dne stvari i navike lak\u0161e u\u0161le u uho, potrudili smo se opisati ih catchy nazivima i pridru\u017eiti im zanimljive vizuale.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"1466\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-1-724x1024.jpg\" alt=\"\" class=\"wp-image-1466\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-1-724x1024.jpg 724w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-1-212x300.jpg 212w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-1-768x1086.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-1-1086x1536.jpg 1086w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-1-1448x2048.jpg 1448w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-1-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"1467\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-2-724x1024.jpg\" alt=\"\" class=\"wp-image-1467\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-2-724x1024.jpg 724w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-2-212x300.jpg 212w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-2-768x1086.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-2-1086x1536.jpg 1086w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-2-1448x2048.jpg 1448w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-2-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"1468\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-3-724x1024.jpg\" alt=\"\" class=\"wp-image-1468\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-3-724x1024.jpg 724w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-3-212x300.jpg 212w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-3-768x1086.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-3-1086x1536.jpg 1086w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-3-1448x2048.jpg 1448w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/11\/RECIKLOPEDIJA-VIZUAL-3-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n<\/figure>","protected":false},"featured_media":1455,"template":"","tags":[],"portfolio_kategorija":[51,49,6,4,9],"class_list":["post-1454","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":20,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1454\/revisions"}],"predecessor-version":[{"id":1485,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1454\/revisions\/1485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/1455"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=1454"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=1454"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=1454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}