{"id":1441,"date":"2023-10-25T20:18:49","date_gmt":"2023-10-25T20:18:49","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=1441"},"modified":"2023-10-25T20:18:50","modified_gmt":"2023-10-25T20:18:50","slug":"konzum-zvjerici","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/konzum-zvjerici\/","title":{"rendered":"Beastlings"},"content":{"rendered":"<p>The Beastlings are here! If you want to be cool, come to Konzum, and collect pictures for your album! Welcome to the world of Beastlings - protected animals that were the heroes of Konzum's new loyalty program.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Konzum - Beastlings\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OnfejUxxNLo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>ZOO agency had the opportunity to create a campaign that brought Beastlings to life in the hearts and minds of many. We created a special song that became the anthem of the program. In addition to the song, we created a TV spot and video presentations for each of the Beastlings.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Beastlings - Kre\u0161o the Griffon Vulture\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1rtFNrz9POg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Beastlings \u2013 Goran the Lynx\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kvxXLOlMhoA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Beastlings \u2013 Slavko the Otter\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Un13-WpNkvQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>One of the most interesting parts of the campaign was the use of augmented reality (AR) technology, which we used to literally bring the Beastlings to life in front of our customers' eyes. Through an application that we designed and developed in collaboration with our partner company Art Division, Konzum customers were able to experience an interactive experience, where the Beastlings became part of their everyday life. You can try it out for yourself. Just open the photo app on your phone, scan some of the QR codes, turn on augmented reality and enjoy playing with the Beastlings!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"900\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/10\/Zvjerici-AR.png\" alt=\"\" class=\"wp-image-1446\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/10\/Zvjerici-AR.png 650w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/10\/Zvjerici-AR-217x300.png 217w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n<\/div>","protected":false},"featured_media":1447,"template":"","tags":[],"portfolio_kategorija":[6,4,17,9,8,5],"class_list":["post-1441","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":6,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1441\/revisions"}],"predecessor-version":[{"id":1476,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1441\/revisions\/1476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/1447"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=1441"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=1441"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=1441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}