{"id":1424,"date":"2024-06-20T14:20:15","date_gmt":"2024-06-20T14:20:15","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=1424"},"modified":"2024-07-01T11:07:43","modified_gmt":"2024-07-01T11:07:43","slug":"podravka-domace-u-glavnoj-ulozi","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/podravka-domace-u-glavnoj-ulozi\/","title":{"rendered":"Starring local"},"content":{"rendered":"<p>Sustainable business is a strategic imperative for Podravka. The company is increasingly investing in its own sustainable production with the aim of becoming largely self-sufficient in the future. ZOO was tasked with creating a campaign that communicates Podravka's vision in an engaging way for consumers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Starring local \u2013 Podravka Peas\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NJzOXWOo3Bs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Similar campaigns usually include field, full table and tractor motifs. Instead of classic and already seen motifs, we proposed a different direction. The idea was to show local agricultural products (cucumbers, peppers and peas) in their full glory. That's how we came up with the concept of \"Starring local\" which presents these ingredients as top actresses and actors who excel in Podravka jars and cans.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Starring local \u2013 Podravka Cucumber\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Hlt2wX1vIvY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In addition to the Podravka marketing team and ZOO team, the following participated in the realization of the campaign: producer Isa \u017divanovi\u0107 (Blau), director of photography Damjan Radovanovi\u0107, set designer and author of miniatures Mislav Mirnonovi\u0107, Midjourney Model V5.0, set designer Aleksandra Vuki\u010devi\u0107, editor and colorist Tomislav Stojanovi\u0107, photographers Nikola Zelmanovi\u0107 and Luka Ked\u017eu and many other valuable collaborators.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Starring local \u2013 Podravka Pepper\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/m31GiMovJ88?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>It is interesting to point out that for the creation of scenographic moods, perhaps for the first time in the Croatian advertising industry, we used Midjourney AI, which helped us shape the vision of the appearance of the sets on which we filmed our main actors.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"849\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/09\/PODRAVKA-glavna-uloga-KV_korekcija_18_8_grasak.png\" alt=\"\" class=\"wp-image-1428\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/09\/PODRAVKA-glavna-uloga-KV_korekcija_18_8_grasak.png 600w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/09\/PODRAVKA-glavna-uloga-KV_korekcija_18_8_grasak-212x300.png 212w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/09\/PODRAVKA-glavna-uloga-KV_korekcija_18_8_krastavac.png\" alt=\"\" class=\"wp-image-1429\" style=\"width:600px;height:849px\" width=\"600\" height=\"849\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/09\/PODRAVKA-glavna-uloga-KV_korekcija_18_8_krastavac.png 600w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/09\/PODRAVKA-glavna-uloga-KV_korekcija_18_8_krastavac-212x300.png 212w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"849\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/09\/PODRAVKA-glavna-uloga-KV_korekcija_18_8_paprika.png\" alt=\"\" class=\"wp-image-1430\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/09\/PODRAVKA-glavna-uloga-KV_korekcija_18_8_paprika.png 600w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2023\/09\/PODRAVKA-glavna-uloga-KV_korekcija_18_8_paprika-212x300.png 212w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>","protected":false},"featured_media":1884,"template":"","tags":[19],"portfolio_kategorija":[6,4,17,9,8,5],"class_list":["post-1424","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-izlog"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":7,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1424\/revisions"}],"predecessor-version":[{"id":1438,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1424\/revisions\/1438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/1884"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=1424"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=1424"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=1424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}