{"id":1346,"date":"2021-03-25T06:39:21","date_gmt":"2021-03-25T06:39:21","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=1346"},"modified":"2024-05-16T14:25:23","modified_gmt":"2024-05-16T14:25:23","slug":"konzum-65-godina-s-vama-kroz-zivot","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/konzum-65-godina-s-vama-kroz-zivot\/","title":{"rendered":"65 godina s vama kroz \u017eivot"},"content":{"rendered":"<p>Davne 1957. Konzum je otvorio prvu samposlugu u Zagrebu. 65 godina kasnije ZOO agencija je dobila zadatak ispri\u010dati pri\u010du o tome. Kako bismo uspjeli u tome zaronili smo duboko u bazen kolektivnog sje\u0107anja odakle smo izronili slike, emocije i zanimljivosti pa smo ih potom pretvorili u komunikacijsku kampanju posve\u0107enu Konzumovom 65. jubileju.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"65 godina s vama kroz \u017eivot\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/S82GCXy8oMw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>TV spot snimali smo Alexom, super osmicom, VHS camcorderom i uz pomo\u0107 nekoliko analognih fotoaparata, sve kako bi o\u017eivjeli duh i vizuale iz pro\u0161losti. Osim TV spota kojeg smo kreirali u suradnji s redateljem Petkom Spasovim i Val produkcijom, kreirali smo cjelovitu 360\u00b0 kampanju koja je uklju\u010divala OOH, POS, digital, content i event na Cvjetnom trgu na kojem smo uz pomo\u0107 agencije MPG organizirali izlo\u017ebu starih proizvoda te fotografija To\u0161e Dabca.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"842\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/KONZUM_image-65god_KV_blagajnica.jpg\" alt=\"\" class=\"wp-image-1364\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/KONZUM_image-65god_KV_blagajnica.jpg 567w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/KONZUM_image-65god_KV_blagajnica-202x300.jpg 202w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"842\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/KONZUM_image-65god_KV_obitelj.jpg\" alt=\"\" class=\"wp-image-1366\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/KONZUM_image-65god_KV_obitelj.jpg 567w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/KONZUM_image-65god_KV_obitelj-202x300.jpg 202w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/Konzum_65_godina_CL-1024x768.png\" alt=\"\" class=\"wp-image-1367\" width=\"840\" height=\"630\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/Konzum_65_godina_CL-1024x768.png 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/Konzum_65_godina_CL-300x225.png 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/Konzum_65_godina_CL-768x576.png 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/Konzum_65_godina_CL-1536x1152.png 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/Konzum_65_godina_CL.png 2000w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/Konzum_65_godina_BB-v2-1024x770.png\" alt=\"\" class=\"wp-image-1369\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/Konzum_65_godina_BB-v2-1024x770.png 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/Konzum_65_godina_BB-v2-300x226.png 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/Konzum_65_godina_BB-v2-768x578.png 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/Konzum_65_godina_BB-v2-1536x1155.png 1536w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/Konzum_65_godina_BB-v2-2048x1541.png 2048w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/Konzum_65_godina_BB-v2.png 2365w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/KONZUM_65god_LP_milestones-448x1024.jpg\" alt=\"\" class=\"wp-image-1370\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/KONZUM_65god_LP_milestones-448x1024.jpg 448w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/KONZUM_65god_LP_milestones-131x300.jpg 131w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/KONZUM_65god_LP_milestones-768x1755.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/KONZUM_65god_LP_milestones-672x1536.jpg 672w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/11\/KONZUM_65god_LP_milestones.jpg 812w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/figure>\n<\/div>","protected":false},"featured_media":1385,"template":"","tags":[],"portfolio_kategorija":[6,16,4,17,9,5],"class_list":["post-1346","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":38,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1346\/revisions"}],"predecessor-version":[{"id":1395,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1346\/revisions\/1395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/1385"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=1346"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=1346"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=1346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}