{"id":1301,"date":"2021-03-20T19:12:30","date_gmt":"2021-03-20T19:12:30","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=1301"},"modified":"2022-10-19T12:12:57","modified_gmt":"2022-10-19T12:12:57","slug":"konzum-mercator-fixeez","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/konzum-mercator-fixeez\/","title":{"rendered":"Fixeez"},"content":{"rendered":"<p>Ako su se i va\u0161i klinci po\u010detkom \u0161kolske godine zalijepiti za popularne naljepnice Fixeez - smatrat \u0107emo da smo dobro odradili svoj posao! Hrvatski Konzum i slovenski Mercator su ponovno odlu\u010dili nagraditi vjernost svojih kupaca odli\u010dnim loyalty programom koji uklju\u010duje Fixeez stickere.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/09\/1-HEADER-1024x648.png\" alt=\"\" class=\"wp-image-1302\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/09\/1-HEADER-1024x648.png 1024w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/09\/1-HEADER-300x190.png 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/09\/1-HEADER-768x486.png 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/09\/1-HEADER.png 1231w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Fixeez su \ud83d\udd25\ud83d\udd25\ud83d\udd25, idu i na mobitele i na tkaninu i na scooter i na bicikl, a na\u0161 je zadatak bio osmisliti i realizirati cjelovitu komunikacijsku kampanju koja \u0107e TikTok generaciji predstaviti Fixeeze i potaknuti ih na kupnju u Konzumu i Mercatoru.<\/p>\n\n\n\n<p>U prilagodbi kampanje za slovensko tr\u017ei\u0161te pomogla nam je ekipa iz slovenske agencije Herman&amp;partnerji.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fixeez\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SAH4Up_SahE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Kampanja je nadahnuta je \u0161arenilom Tik Toka i plesnih izazova, brzim i dinami\u010dnim sadr\u017eajima u kojima svakodnevno u\u017eivaju ne samo na\u0161i najmla\u0111i nego, ne\u0107emo se lagati - i mi odrasli. Uz TV spot u nekoliko iteracija, osmislili smo i producirali POS ogase, radijske spotove kao i razne digitalne sadr\u017eaje (od bannera svih vrsta i dimenzija do contenta za dru\u0161tvene mre\u017ee). U produkciji TV spota i video sadr\u017eaja pomogli su: redatelj Mario Mlakar, DoP Mik\u0161a An\u0111eli\u0107, producent Danijel Popovi\u0107 (Rational international), 2D i 3D animator i compositing artist Hrvoje W\u00e4chter, 2D animator Domagoj Kobel\u0161\u010dak (Keyline), skladatelj Denz, koreografkinja Mateja Milkovi\u0107, scenograf Davor Prah i last but not least, kostimografkinja Inga Masteli\u0107.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_1-689x1024.jpg\" alt=\"\" class=\"wp-image-1342\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_1-689x1024.jpg 689w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_1-202x300.jpg 202w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_1-768x1141.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_1-1034x1536.jpg 1034w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_1-1379x2048.jpg 1379w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_1.jpg 1417w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"1024\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_3-689x1024.jpg\" alt=\"\" class=\"wp-image-1343\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_3-689x1024.jpg 689w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_3-202x300.jpg 202w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_3-768x1141.jpg 768w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_3-1034x1536.jpg 1034w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_3-1379x2048.jpg 1379w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2022\/10\/KONZUM_Fixeez_Zalijepi-se_KV_prave-fotke_3.jpg 1417w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/figure>","protected":false},"featured_media":1316,"template":"","tags":[],"portfolio_kategorija":[6,16,4,10,17,5],"class_list":["post-1301","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":15,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1301\/revisions"}],"predecessor-version":[{"id":1344,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/1301\/revisions\/1344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/1316"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=1301"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=1301"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}