{"id":128,"date":"2020-09-28T11:26:46","date_gmt":"2020-09-28T11:26:46","guid":{"rendered":"https:\/\/zooagencija.hr\/?post_type=portfolio&#038;p=128"},"modified":"2020-10-02T11:58:53","modified_gmt":"2020-10-02T11:58:53","slug":"encian-esencia","status":"publish","type":"portfolio","link":"https:\/\/zooagencija.hr\/en\/portfolio\/encian-esencia\/","title":{"rendered":"ESENCIA"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"543\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/c2f0edf4215dcbf40f57280b36353cdd.jpg\" alt=\"\" class=\"wp-image-136\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/c2f0edf4215dcbf40f57280b36353cdd.jpg 815w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/c2f0edf4215dcbf40f57280b36353cdd-300x200.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/c2f0edf4215dcbf40f57280b36353cdd-768x512.jpg 768w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Esencia - linija proizvoda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esencia je Encianova linija vitamina, minerala i dodataka prehrani koji su nu\u017eni (esencijalni) za funkcioniranje organizma. Na ovom projektu ZOO agencija je kreirala ime proizvoda i dizajn linije. Kod predlaganja imena nove linije inspirirala nas je \u010dinjenica da se doista radi o tvarima koje su esencijalne za ljudsko zdravlje. Tako\u0111er, \u017eeljeli smo zadr\u017eati poveznicu s osnovnim brandom pa Esencia i Encian dijele isti korijen rije\u010di.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dizajn linije zasniva se na krugovima. Ovaj najjednostavniji, a mo\u017eemo re\u0107i i esencijalni, geometrijski oblik tako\u0111er jasno komunicira karakter i namjenu proizvoda. Kombinacijom krugova tvore se originalni oblici ovisno o konkretnom pakiranju. Pritom cijela linija zadr\u017eava \u010disto\u0107u i jednostavnost koja je \u010dini izuzetno uo\u010dljivom na polici. Primjenom folio tiska i tiskarskog laka dodatno smo naglasili bitna mjesta na pakiranjima i u\u010dinili ih vizualno atraktivnijima.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"544\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/5cf1db05395cfce16ce2da6880205ae1.jpg\" alt=\"\" class=\"wp-image-135\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/5cf1db05395cfce16ce2da6880205ae1.jpg 815w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/5cf1db05395cfce16ce2da6880205ae1-300x200.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/5cf1db05395cfce16ce2da6880205ae1-768x513.jpg 768w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"544\" src=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/e2ca419e544d14a38b7b24ba5ad42c7c.jpg\" alt=\"\" class=\"wp-image-137\" srcset=\"https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/e2ca419e544d14a38b7b24ba5ad42c7c.jpg 815w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/e2ca419e544d14a38b7b24ba5ad42c7c-300x200.jpg 300w, https:\/\/zooagencija.hr\/wp-content\/uploads\/2020\/09\/e2ca419e544d14a38b7b24ba5ad42c7c-768x513.jpg 768w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/figure>","protected":false},"featured_media":520,"template":"","tags":[],"portfolio_kategorija":[7],"class_list":["post-128","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":12,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/128\/revisions"}],"predecessor-version":[{"id":143,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio\/128\/revisions\/143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media\/520"}],"wp:attachment":[{"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/tags?post=128"},{"taxonomy":"portfolio_kategorija","embeddable":true,"href":"https:\/\/zooagencija.hr\/en\/wp-json\/wp\/v2\/portfolio_kategorija?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}