To freeze or not to freeze? That’s the question.
For over 60 years, Eva has been building trust through quality, tradition, and the well-known taste of the sea and seafood. That is why entering the frozen food category was a natural next step—because when you are a household name in the fish category, you want to offer more than just high-quality canned fish. However, the Eva brand carries a massive legacy, which is why Podravka conducted detailed research into consumer needs and habits before making the move into frozen. The study revealed that an impressive 91% of respondents believe Eva naturally belongs in the frozen fish category. Fish consumers were looking for exactly what fits their fast-paced lifestyle: speed, simplicity, and a high-quality, no-nonsense meal—without the hassle of cleaning fish in the kitchen. Plus, they wanted access to quality fish, even during the winter months.
Design Development
Based on these insights, we developed a comprehensive design for the new frozen product line, ranging from fillets and breaded products to whole fish and seafood. The visual identity builds on Eva's core brand equities: the sea, simplicity, quality, and trust. The result is a modern, premium packaging line that delivers strong shelf presence in store freezers, while still remaining the same Eva that generations grew up with.
Short, sweet, and oceans of neat!
